1. What does Cielo do:
In Brazil, Cielo is the largest provider of credit and debit cards. Cielo is the largest payment system company in Latin America in terms of revenue and market capitalization.
2. Founded on November 23, 1995
3. Website: www.cielo.com.br
4. Industry: Financial services
5. Headquarters: Barueri, Sao Paulo, Brazil
6. Chairman: Marcelo de Araújo Noronha
7. CEO: Estanislau Bassols as its new chief executive
8. Number of Employees: 1174
9. Ownership: Banco Bradesco with 30.06% of the shareholding and Banco do Brasil with 28.65%.
10. Stock Symbol: CIEL3
11. Formerly Known as VisaNet, but renamed as Cielo on July 1, 2010.
12. Captures Transactions of 5 Major Cards: Visa, Mastercard, American Express, and Diners Club International. Along with JCB (Japan Credit Bureau), it is the fifth largest international payment card company.
13. Products: Sky Mobile with Reader, Sky ZIP, wired and wireless machine, 3G and wi-fi machine, Sky IOL, TEF, Sky mobile, and payment by Link.
14. Cielo Services:
- Credit card and debit card transactions are captured, transmitted, processed, and settled.
- Rents electronic capture equipment such as point-of-sale desktops, wireless POS, and PIN pads for reading credit and debit cards.
- Data transmission services are provided for loading credits for fixed phone and mobile phones, prepaid television, prepaid transportation, and similar products; mobile payments and technology consulting services; and technology, product sale, and technology and sales representation.
- The company also provides medical benefit services to corporate and public customers, healthcare plans, and laboratories.
15. VisaNet debuted on the São Paulo Stock Exchange on June 29, 2010, listed in Novo Mercado. This was only the third largest IPO in the history of Bovespa, behind Banco Santander Brazil and the BB Seguridade.
16. On February 18, 2022, the company agreed to sell MerchantE to Integrum for US$290 million.
17. In June 2020, the company suspended its operations in the App WhatsApp.
18. In June, the company in partnership with Facebook enabled payment transactions via WhatsApp in Brazil.
19. Cielo doubled by 129% in 2022 after four consecutive yearly losses.
20. Recognition:
- Ranked #125 as World Best Employers (2019) for Business and Personal service Category.
- Ranked #158 as Top Regarded Companies (2019) for Business and Personal service Category.
- Ranked #1478 as Global 2000 (2019).
- Ranked #74 as World’s Most Innovative Companies (2018) for Software and Services Category.
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