Business Benefits
Today, branding is more crucial than ever before. It is not only consumed by the masses but it is also developed and curated by them through their own personal (public/social media) brand. Though we won’t be able to change the term, we can shift the perception of the brand from Read more…
A landing page is an essentially effective tool to attract customers and leads. Landing pages help in optimizing your marketing strategy, as they are focused on one call-to-action or target by providing information about a specific offer or item in your product or services. You can increase the quantity of Read more…
To grow a sustainable business, it is crucial to manage customer retention. Harvard Business School research indicates that increasing customer retention by only 5% can increase profits by 25-95%. The cost of acquiring a new customer is often 5 to 20 times greater than the cost of retaining an existing Read more…
“Increase the TOFU” (not the soy variety but the Top of the Marketing Funnel Variety) “Give us more lead” We frequently hear this, especially in weekly closing, monthly closing quarterly reviews, and so on. When company results are falling short of expectations, all of a sudden we find ourselves scrambling Read more…
We keep hearing the adage ‘Happy employees result in happy customers, but did you know they can also boost your business’s growth? Here’s how employee experiences affect revenue growth. According to a study conducted by Salesforce and Forbes, creating a satisfying employee and customer experience can increase revenue 1.8 times. Read more…
At work, we are involved in various projects and work with our colleagues as a team, for a certain period. Generally, a project is divided into multiple sub-tasks and each sub-task is allocated to a person by the team lead. This ensures the progress of the project is clear, smooth, Read more…
Twitter is one of the most widely used social media sites, with an estimated 320 million active users per month. With such a wide potential audience, it makes sense that it has also become a highly sought-after marketing channel for brands and companies. However, Twitter marketing is more complex than Read more…
The customer journey is the lifeblood of any company hoping to thrive in the digital age. By gaining a deeper understanding of how customers interact with your brand, you can optimize your marketing efforts and create a more streamlined experience that is aligned with their interests and needs. The customer Read more…
Customer Relationship Management (CRM) software is a tool that helps businesses to develop strong customer relationships. CRMs help in managing customer and lead records in one central repository, helps in tracking leads, following up, managing and analyzing sales, and taking care of customer support – all under one roof. CRM Read more…
Customer Relationship Management (CRM) tool helps businesses of all sizes to manage their interactions with current and potential customers in an efficient way. The insights about customer data aid businesses in improving efficiency and boosting revenue. Does using a CRM in any way enhance customer service? Do clients benefit from Read more…
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