In this technological era, social media marketing had turned to the most influential platform for modern business marketing. Social media’s power is commendable as it quickly helps you to reach a large number of target customers with a fewer effort and with lesser marketing spends.
Given the fact that 59% of the world’s population are online users, digital marketing experts are not missing out on their chance of marketing their products and services in these digital forums through posts and social media advertisements.
Social media marketing requires both strategy and creativity!
Since many people are visual learners, they will remember your brand better when they see it visually, instead of hearing or reading about it, according to graphic designer Jacob Cass. In social media, having attractive graphic designs surely helps in strengthening your brand, increases the trust with the consumer, and also, makes your business seem larger than it is.
Designing good-looking graphics for social media contents have an equal weightage as creating good textual contents. Let us explore the top ten design tools to create attractive social media graphics for your business.
Adobe Spark is one of the most popular tools for image editing, designing, and video creating. In that series, Spark is a dedicated tool for creating social media graphics.
The distinguishing features of this tool are typography designs, iconic images, professional themes, follow-up your designs, and easy share.
Spark provides you a lot of templates from a variety of categories like Facebook cover, Instagram collage, YouTube banner, etc. You can also easily create logos, brochures, flyers, slideshow templates for your business.
The brotherhood tools of adobe spark are,
- Spark Post for creating stunning social graphics
- Spark Page for creating beautiful webpages
- Spark Video for creating short videos
In the free plan, you can use thousands of free images and icons, limited free templates. Paid plan allows you to remove adobe watermark, team collaboration work, easy sharing between teams, and premium fonts.
Canva is a simple yet powerful tool for graphic designs. The customizable templates available in Canva will make you a pro editor. You can choose from a variety of templates like the business update, product update, comparison charts, from thousands of collections. Also, you can text, stock photos or you can upload your photos, creating typographic images, making your color’s, creating an own template for your social media post, etc.
The key advantage of this tool is the search option; you can easily search by the keywords like “business advertisement template”, you’ll get related suggestions. Then you can easily drag and drop from the suggestion box to the editing window. And the next part is you can add and create your novel shapes , using it creatively you can even create a logo for your business.
Canva is available in both free and paid version as “Canva Pro”, which enables a few addition features and increased storage capacity.
Snappa is an easy-to-use snap tool for graphic designing. It has hundreds of templates for designing graphics for various social media platforms. The handy templates are well designed for quick creations even if you are not so expert in graphic designs . You can easily add text, graphics, and effects to your post.
You can remove the background of the images with a single click (only in paid version) and easily resize your post for different social media platforms using theresize button. Also, it can be easily integrated with your social media accounts for quick sharing.
If you are an occasional design maker, this snappa will help you a lot, because in the free version you can download or share only three designs per month. The free version offers 6,000+ templates, 4,000,000+, and 3 downloads per month for a single user.
Desygner is a graphic design tool for non-designers. It provides you a simpler way of content creation and graphics. You can design logos, social media cover, images, marketing materials, banners, etc.
It contains various collections of templates for social posts, covers, web graphics, online ad cover, presentations, and posters.
The key features of desygner are online graphics design editor, royalty-free images, online image resizing, PDF editing, branded professional templates, design lock option for team editing, and printing, sharing on the go. You can also integrate your social media account and share your design quickly. In the free version, you can grab thousands of free, easy to edit templates, 100’s of design formats, 1000’s of free design assets, and share & print options.
Pablo is truly a simple and fully free post-creation platform by social media scheduling app Buffer. Even a newbie can create a nice-looking post easily. Pablo is a single-page compact website with many things to do quickly.
You can choose stock images or upload your images for the post background. A set of filters are available to change the look of the images You can also add text over the image with a standard set of options to modify color, fonts, and alignments. With the readily made templates for Pinterest, Instagram, Facebook, and Twitter, with a single-click, you can change the template.
Over provides you full access to stock photography on Unsplash, Pixably, and Google Images.
You can create attractive designs by a few advanced features lik blending, masking, and layer options. You can blend two image layers together to reveal stunning effects, such as bokeh or textures. Also, you can add layers to your designs and edit like a pro, add/change effects without affecting the original image. Over is available for individuals and teams as well.
Piktochart is an all-in-one visual content maker. You can quickly create infographics, flyers, reports, presentations, and social media graphics and
With thousands of predesigned templates to make graphics, Piktochart turns to be the best platform to create graphic designs within minutes.
An interesting feature of this tool is you can quickly create posts in your brand color within seconds, the magic works like this, (i) drag and drop your brand logo or screenshot of your website (ii) Piktochart extract your brand colors and creates a poster or graphics in a few seconds, which you can modify as per your needs.
It has various segmented templates such as posters, LinkedIn, , Instagram posts, weekly-monthly-quarterly reports. You can collaboratively access all these features with your team and it depends on the plan which you have chosen.
Easel.ly is a distinguished infographic platform. It is purely for the infographic works You can convert your essay contents into attractive infographics using numerous professional templates. These templates will convey information directly through graphic designs which you can share with your audience on your social media platforms.
Also, you can customize the template based on your business needs, change the icons, charts, illustrations, and images from the Easel.ly library. The only barrier is there is no free version to explore the tool. You must choose any paid plan to create your infographics.
Fotor is a simple and professional graphic designing platform, which lets you edit a photo, make collage, and design creative works . It has thousands of templates for various social media platforms, from which you can easily pick a template and start your design work. The design templates are segmented based on various needs and platforms which includes email backgrounds, blog covers, social media covers, etc.
The design edit page gives a professional way of space to edit, collage, and make a design. Coming to Fotor pricing, in the free plan, all the features are accessible with a certain limitation.
Crello is a complete designing platform with a lot predesigned templates. There is a separate space to search for the templates from dozens of categories and hundreds of templates in each.
Crello website has a library of 180M+ photos, 32K+ videos and animations, 15K+ illustrations, gradients, icons, and more. With just one click you can easily remove backgrounds , also, you can select thousands of tunes that are categorized by genre and mood, you can simply pick a tune, add it to any project.
In Crello creating Social media content, videos and animations, website graphics, marketing materials, and advertising materials are all made easy
And the pricing part has only two variants i.e., Starter and Pro, the key differences between them is teamwork, online support, and background removing option.
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