Why Does Your Small Business Need A Good Sales Engagement Platform?

What do you consider to be your greatest asset?

Engaged customers.

For any business to grow, you need to take care of your biggest assets – Customers.

Consistently engaging with your customers on a variety of channels helps you to build a stronger relationship with them and boost your sales and revenue. Recent research shows that companies with strongest customer engagement strategies, retain more customers and grow over a period of time.

Sales engagement is the interactions between your sales team and the prospects.

A good sales engagement plan is important not only to improve your sales but also to build a genuine business relationship with your customers.

What is sales engagement platform?

Sales engagement platform is a single interface that can help you engage with customers across multiple communication channels. It allows you to have all your communications within the single platform, thereby enabling more sales.

Sales engagement platform helps you focus more on meaningful activities such as building relationships, finding solutions and closing deals.

A CRM software integrates all sales communication channels within one platform, making it easy for you to close more deals.

Sales engagement platforms include tools such as phone calls, emails, meetings and online chats that helps to convert prospects into customers.

What are the key features of the best sales engagement software for your small business?

• All customer data in one place, thereby saving time when you look for leads to follow up
• Personalizing every interaction with the prospect
• User friendly
• Providing better visibility into sales activities

Top 6 Sales engagement platforms

1. HelloLeads.io
2. Mailshake
3. Hubspot Sales Hub
4. Klenty
5. SalesLoft
6. Freshworks CRM

1. HelloLeads CRM

HelloLeads CRM being a simple lead management CRM, provides you multiple options to engage with your leads and customers. You can instantly engage with your prospects via automated greeting emails and text messages. The mobile and web applications allow you to quickly connect with your prospects via WhatsApp, without saving the mobile number in your contacts. You can also send out individual and bulk emails to your customers and get metrics of the campaigns. The best thing is that all the customer engagements are tracked against each customer and thereby helping you to have a complete track of conversation history.

You can also track your sales team’s performance using its real time Custom Analytics (Live Reports). You can even track whether daily sales happened or not and who (sales person) is in connect with whom (lead) and who is performing well on a daily basis.

2. Mailshake

Mailshake is a sales engagement platform that allows you to manage leads and track performance with “Lead Catcher”- a light-weight CRM. It enables you to send personalized cold emails and engage with prospects via phone and social media.

With powerful mail merge personalization and automatic follow-ups, Mailshake makes it easy for you to follow-up your prospects.

3. HubSpot Sales Hub

HubSpot’s Sales Hub is a powerful sales CRM tool that helps you to increase leads, accelerate sales and streamline customer service.

With HubSpot, you can automatically log sales activities and track deals as leads make their way through the pipeline.

It offers sales analytics, sales engagement and configure-price-quote (CPQ) tools.

4. Klenty

Klenty is a sales engagement platform that allows you to send personalized emails and automated follow-ups. You can connect Gmail or Outlook with Klenty to send emails from your account.

With Klenty, you can automate all the repetitive activities involved in the sales process like sending cold emails, follow-ups and tracking engagement metrics, so that you can focus more on activities like building relationships and closing deals.

5. SalesLoft

SalesLoft is a B2B sales engagement platform which help sales teams close more deals. It works for teams in both sales and customer success.

SalesLoft also has an in-built email and phone dialers. It also integrates with Salesforce, Outlook and LinkedIn sales navigator.

6. Freshworks CRM

Freshworks CRM is a sales CRM tool offered by Freshworks that has a highly intuitive user interface and a robust set of features including AI-based lead scoring, workflow automation and visual sales pipeline.

With Freshworks CRM you can track deals throughout your pipeline and prioritize leads with lead scoring.

It collects data and segments activities based on contacts behavior and runs analytics to give a 360-degree customer view.

Final thoughts

Whether you need to boost your pipeline visibility or win more deals, sales engagement tools are the key. So, choosing a sales engagement platform that best suits your needs will help you to maximize your sales conversions and grow your business.

Talk to us to find out how we can help you to grow your small business.