Nowadays the visual world in which we live is demanding more and more video content. Video has become one of the most popular means to distribute and consume content. Also, videos boost higher engagement and conversion rates than written content. It serves as an effective communication medium for businesses. Especially, small businesses use video as their primary driving force to enhance marketing.
Thanks to recent advancements in technology which makes recording and editing of videos much easier than before with the help of various cost-effective production tools and software/apps. Also, there are numerous distribution channels like Youtube and social media sites which simplifies the process of delivering the video content.
For stunning performance and better visibility, videos should have efficient content. Also, animated videos are a great way for businesses to communicate very complex ideas in an easy-to-digest manner. Videos enable small businesses to attract their customers/prospects and market their products/services easily.
However, creating effective marketing content for videos to encourage/enhance the user engagement is a challenging task.
If you are one among the small businesses looking to produce creative videos to power your marketing and sales, here are the top ten video content ideas to help you keep going.
1. Corporate videos
A high-quality corporate video is a powerful marketing tool for every business. It is always better to create video with introduction of the company, overview of services and/or products and leadership team so that the viewers can understand about their vendors completely. To focus on a customer centric approach, videos can explain the vision of the company and demonstrate how the vision helps solve problems for the customers.
2.Demonstration videos
Demonstration videos can be of anything that illustrates what is your product, how to make a product, animated product demo, why customers need to buy your product, instructional video about your service, software tutorial, help guide, educational or awareness videos, tip video and customer training video. These kind of demo videos would drive traffic to your website and improve google search results which in turn boost your sales.
3.Testimonial videos
Trust is an important factor for all businesses and one of the best ways to generate the trust is testimonials. Testimonial videos showcase positive experiences of your customers or employees with your product, service or company and would be useful in promoting your brand which in turn helps to sell your products/service to your potential customers as well as to recruit budding employees.
4. Culture/Celebration videos
If an image represents thousand words, then a video would speak much more. Business culture and celebration videos like anniversary video, annual party video, trip video or entertainment/refreshing video is a best example of brilliant event promotion for your business. These types of videos influence potential employees and highlight your brand’s culture and personality to customers and prospects. Also, the videos can show positive work environment.
5. Promotional videos
Promotional videos are advertising/marketing videos that are intended to promote a company’s services or products in front of potential prospects to augment the brand visibility, conversions and sales. Creating an amazing, excellent, funny and emotional promo video is a perfect choice for small businesses as it makes significant impact among the audience.
6. Project videos
Project video is the most powerful tool to effectively convert your prospects into customers and then customers into repeat buyers. Creating innovative videos for projects/case studies is a highly rewarding strategy. In addition to flashy marketing videos, real customer stories would definitely bring collaboration and strong client relations.
7. Interview videos
Interview videos with guests / managerial personalities can help your business in many ways, that is, improve your brand visibility, reflect your commitment to your customers, increase traffic to your feed, enhance engagement rate and help with recruitment. This type of Q&A videos is simple to produce as well as easy to engage your audience/prospects. The ‘Instagram direct live’ is one of the great marketing strategies which lets you to broadcast your Q&A videos in real time.
8. Webinar videos
Webinar videos are real assets of a company. These webinars are generally interactive, with participants getting information, asking questions, and discussing in real-time. It is a fantastic way to connect with prospects, showcase your expertise, and promote a product launch. So, it is better to broadcast webinars, conferences, and live stream events frequently. It would be a very powerful platform for small businesses and startups and enable them to learn about vendors and their offerings in depth.
9. “Meet the Team” videos
“Meet the team” video is a good platform that makes prospects and potential employees get to know about your business better. Also, creating a ‘Meet the Team’ video is a great way of team engagement. It is obvious that every client wants to see the passionate team behind the products/services they would like to buy. Employee spotlight video will enhance your brand and relate more to your customers. Further, promoting a happy and healthy work environment would make your company more authentic to collaborate.
10. Thank You videos
Everyone likes to feel appreciated/valued and the customers are not an exception. One of the best ways to express your customers that how much you appreciate them is ‘Thank you’ videos. So, take a moment to thank your customers for huge success of latest event or product launch. It expresses appreciation for your existing customers and it promotes your products/services among prospects.
To conclude, videos offer small businesses so many opportunities to engage with your audiences. Hope this blog would help you to build your brand and grow your business.
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