Top 10 Tips To Make Pop-ups,
an Effective Lead Generation Tool

Pop-ups are incredibly successful and helpful in the first place since website users are significantly less likely to overlook them. Pop-ups typically use advanced targeting scenarios to increase efficiency and allow for more creativity than traditional forms.

Pop-up as a lead generation tool :

A popup is a Graphical User Interface (GUI) display area that emerges unexpectedly in the foreground of the visual interface, usually without the permission of the site visitor. It is a type of online advertising and digital marketing approach that uses the internet to promote content and products. Pop-ups are typically generated by websites using JavaScript code embedded in the HTML of the site, which can be full-screen, sidebar, or banner format.

Every  pop-up should have the following qualities to become successful

• Good objectives
• Well-optimized design
• Displayed based on  right targeting rules
• Clear call to action
• Visible closing button
• Loads faster on a website
• Easy to create and get added in a website

Pop-ups may look like annoying ads, which unexpectedly appears while going through a web page. But, practically, when done effectively, it can help you get enough qualified leads and eventually your sales will increase day by day.

Nowadays, pop-ups are used on almost every website as a lead generation tool, to convert visitors into leads. These leads are prospective customers  who have shown a significant interest in your business (product or service) and are ready to get on your whole buyer’s funnel.

Let us look at the most effective tips to  make pop-ups an effective lead generation tool.

1. Make your best pop-up design “That Will Drive Higher Conversions”

To make an appealing and high-converting pop-up, you don’t need to be a talented designer. By making your initial email pop-up, regardless of what form of pop-up you make, it must complement your website. Pop-up design is the most crucial, since it helps to satisfy your future customers by providing a nice visual presentation that reflects your company’s image and captures the attention of your visitors / prospects.

To create a good pop-up design, you need to do the below things.

• Match your pop-up design with your website design
• Make your pop-up with a unique shape and the right fonts
• Use colour blocks on the background and the right type of form for your content to increase readability
• Make clear CTA (call-to-action) button

2. Use exit-intent pop-up at the right moment

Exit-intent allows you to track a website visitor’s mouse movements and scroll behaviours and detect when a visitor is about to leave your website. When a website visitor decides to leave, an exit-intent pop-up appears. This pop-up appears on the screen depending on what content their visitors were looking at most recently rather than a sign-up for their email list.

Exit-intent pop-up works well for,

• Generating more email subscribers
• Reducing cart abandonment
• Showing an irresistible offer

3. Pop-ups are good on desktop, but they can be user-friendly on mobile too

Mobile traffic is a significant contributor, accounting for up to half of all website traffic. Customers will quit your website without hesitation if you do not deliver a better user experience. So, by using mobile-friendly pop-ups that provide a better user experience, you may get the most out of this mobile visitors.

For better mobile-friendly pop-ups, you need to take care of the below aspects.

• Better UX
• Acceptable screen space
• Visually pleasant
• Trigger with a valuable offer
• Keep these popups unobtrusive

4. Personalize your pop-ups

It feels good when people remember you. It is essential to make your visitors feel special and important. Not just recognized by sight, but remembered by name. Getting personal with your visitors will surely bring positive effects to your business.

You can personalize your pop-ups in several ways,

• Address your visitors with their names
• Display different messages depending on the user’s device
• Present special offers based on which sites users come from
• Include their location in the pop-up

5. Let Users Exit the Pop-up

Customers become irritated and rapidly quit your website if there is no alternative to exit out of the pop-up. This may also create the customers pressurised into accepting an offer immediately, though they were unwilling. To avoid this, place a close or ‘X’ button at the top right corner and make it visible to the visitors / consumers.

Have exit option in your  pop-up in order to,

• Reduce bounce rates
• Promote insider or special content for your subscribers
• Make visitors think twice about clicking away

6. Create an effective CTA (call-to-action)

If you want to attract customers, your CTA needs to be simple and easily understood. CTA is a button where all the actions happen. It is a stimulus that incites visitors to complete a certain action. It plays an important role, since the headline grabs the attention of users, and gets them down the conversion funnel to generate qualified leads. There are some other benefits of an effective CTA such as avoiding confusion and guiding users, capturing quality leads, increasing sales & conversions etc.,

 Do the below things, to get better conversions.

• Make Your CTA Visible
• Focus on simplicity & value
• Create urgency & guidance
• Keep it actionable
• Give your customers a solution or advantage

7. Update Pop-up Campaigns Regularly

It’s not easy to create a large number of leads with a single pop-up. To boost your results, we must explore all possible avenues. You may either constantly update your e-books, case studies, other services, or seasonal pop-ups, or you can do A/B testing. Pop-ups are an effective way to increase the size of your email list by using a simple signup form.

Best practices for updating effective pop-ups,

• Email pop-up should show at the right time
• Pop-up should match your brand
• Use pop-ups to highlight deals for your service
• Stay up-to-date with the latest design trends

8. Match pop-up that is relevant and related to the website’s content

Apart from creating your pop-up with the same design as of your website, the content need to be fine tuned and should create interest for the visitor. While you are creating the pop-up, make sure that your pop-up stays relevant and that you offer something of value to your leads.

You can customize your pop-up based on the below factors such as,

• Who are all the visitors, who will see the pop-up?
• What information do they see?
• The pages upon which visitors see them.

9. Offer a lead magnet to Convert More Email Subscribers

It is one of the marketing tools that is able to convert your website visitors into high-quality leads. A lead magnet is a free resource that compels your website visitors to enter their email addresses for access. For example, free samples of a paid product, webinar slots, discounts, coupon codes, or downloadable guides with tips, etc., These types of campaigns generate numerous emails at best.

Best performing lead magnets have a few things, such as,

• Valuable and relevant
• Instantly accessible
• Educational
• Actionable and simple
• Easy to benefit from
• Consider targeting returning visitors

10. Use visuals :

Visuals play a big part in pop-up success because they make them more appealing. As the saying goes, a picture is worth a thousand words. They can also help you increase your visitors’ interest and get them to focus on your message. A high-resolution image also allows them to perceive your brand’s tone and message without distraction.

Conclusion :

Pop-ups can be annoying – but it works well in increasing your email subscriber rate. Developing and maintaining an email list is important to your business for many reasons, in similar kind, pop ups also have many uses that help to increase engagement and ultimately, more customers.

Studies say that 0.3% of new visitors to  an average website will make a purchase. If they are encouraged to visit again, the chances of making a sale increase by 10 times. Pop-ups helps to achieve this. Pop-ups work well – when used the right way.

It is a very effective tool for engaging your website visitors, by carefully planning the design and implementation of your pop-ups as they reflect on your business and your brand. Once you start using them in a smart way for your business, you will be on the right way to your success.