7 steps to create product videos quickly

In recent times, video marketing is becoming viral and had turned into an essential element in this business world. This is because most people like to watch videos. Especially, when it comes to products, users prefer to watch videos about the products rather than reading a long essay on the details of the products. And this is the reason why YouTube has become the second search engine in recent days.

Why video marketing is important?

Videos help us to explain the product and services more effectively in a shorter time. Video content quickly engages with the audience and entertains them. A study says, around 75 million people watch online videos every day. Videos build trust with your customers and also increase your customer base.

Process of video making:

1. Coming up with a concept
2. Targeting your audience
3. Choosing the type of video
4. Scriptwriting
5. Pre-production planning
6. Recording the video
7. Editing and enhancing the video

1. Coming up with a concept:

The first and foremost step in video creation is coming up with a concept for the video you are about to create. The concept should detail the purpose of the video, answering what you wish to accomplish through the video and what message do you want to convey.

The concept should also detail whether you want to use the video to raise awareness of your brand or encourage your audience to sign up or for a sales conversion. To get more ideas on the concept, try thinking about the problem or issue in your business that could be solved with the video.

2. Targeting your audience:

Now that you are done with the concept for your video, the next step is to understand the target audience for whom you wish to deliver this video.

The success of any video project relies on your understanding of your target audience. If you have a firm understanding of who your audience is, what they like, and how they think, you will have a breeze time creating video content that appeals to and engages with your audience.

3. Choosing the type of video:

Targeting your audience will also let you to decide the type of video that you can opt for. Not every type of video will suit for all target audience, you should pick a suitable type that suits well for the concept you are trying to create and the audience you wish to reach.

Below are few common types of videos.

• Animated videos – It will create awareness among the users and a creative animated video will attract the viewers.
  • Tools useful for making animated videos: Animaker, Animato
• Whiteboard animation videos – In this type of videos, we can able to tell a large amount of content.
  • Tool useful for making whiteboard animated videos: Animaker.
• Screenshot videos – If you want to showcase your features of the product, this type of video will suit for you.
  • Tool useful for making screenshot videos: Powerpoint presentation.
• Live act – this kind of video will create the personal touch among the viewers. You can directly record your video.

4. Script Writing:

As you are now clear with the concept and the type of video that you are going to prepare, the next step is to write down the script for your video.

The script will serve as the blueprint for your video. Everything that is in the script at this step has to be crafted in the final video content. Visualize your video before you being to write the script. The video script should be simple and precise to the point. As the crucial part of every video is the content, so write down the script with a focus to detail and convey the complete concept that you have imagined.

Also, during the scriptwriting, decide on the video timing that you want to prepare and create the script according to it, the ideal timing of an attractive video can be within 3 to 5 minutes.

5. Pre-production planning:

In this step, everything related to the shoot or preparation of the video has to be organized and scheduled.

For example, if you wish to go for a live act video, you may need to get ready with a good quality camera and a good lighting setup. If you do not have a professional camera, you can record preferably a mobile phone. Nowadays, smartphones can also record better quality videos. Prefer to use Tripods that makes your video steady.

6. Recording your video:

The important step in the video creation is recording or preparing your video, the initially created detailed concepts and scripts will be helping you now to prepare a perfect video.

As per the script, go ahead and prepare the video. If you have chosen the animated videos, you will be creating the imagined avatars and dialog alerts and if your choice is for a live act video, clearly convey the drafted script and idea of the video to the person who presents the video and also make sure everybody on the shoot is aware of their roles and responsibilities.

7. Editing and enhancing the video:

Once shooting or video creation is completed, it’s time to begin editing. This step makes the video more enhanced and makes all the content delivers the necessary information. During the editing process, you might want to request alterations or revisions in the video.

A lot of desktop-based and mobile-based video editing software are available in the market to make your videos as eye-catching and the good thing is many of them are available in the free version.

Check out this blog for more tips on Video editing.

And for sure, we can create awesome videos using the right camera and perfect video editing software with a well-prepared video concept.