Top 5 Best SEO Audit Tools
for Small Businesses in 2022

Website is the face for any business today. Even if you do not have a name board outside your office it is ok, but website is a must.

In the present digital era, making your website more search-engine friendly is important to attract visitors. To optimize the website’s ranking, entreprenuers, small business owners and digital marketers should do an SEO (Search Engine Optimization) Audit, at frequent intervals, which will help to identify and resolve any major issues in your website, negatively impacting the search ranking.

SEO Audit is a means of evaluating a website’s search engine friendliness.

For effective SEO Audit, there are many tools available in the market. We present you the Top 5 best SEO audit tools here.

1. SEMRush Site Audit Tool :

SEMRush is a comprehensive SaaS platform, which helps to grow your online visibility on all key channels.  SEMRush has a dedicated Site Audit Tool for checking the overall site health. This Site Audit tool crawls through the web pages to flag up issues relating to the AMP implementation, internal linking, HTTPS security protocols, meta tags, JavaScript and CSS and page loading speeds, etc.,

The below are the SEMrush Special Features:

• Integrates with Google Analytics.
• Displays SEO audit results via intuitive graphs.
• Provides competitor insights.
• Keyword cannibalization report.
• Expanded functionality of the Domain Overview.
• Backlinks audit.
• On-page SEO checker

Pricing :

SEMrush has a free plan, where SEO audits for 100 web pages are free. Beyond that limit, paid plan starts at $99.95/month.

2. Screaming Frog SEO Spider :

Screaming Frog SEO Spider is not a cloud-based software. It comes in the form of an installable tool, which crawls through your website and extracts on-site data, auditing SEO problems and analyzing the results in real-time. The SEO Spider is a powerful and flexible site crawler, able to crawl both small and very large websites efficiently.

The below are the Screaming Frog Special Features :

• Returns with reports of over 30 metrics, including meta descriptions, out links, response time, security, and anchor text.
• Reveals detailed information on a website on a page-by-page basis, including on-page optimization and page links.
• Integrates with Google Analytics, Google Search Console, and PageSpeed Insights APIs.
• Extracts data from any page, HTML vis CSS Path, XPath, and regex.
• Identifies duplicated content and elements.

Pricing :

In Screaming Frog SEO Spider, the free version crawls up to 500 URLs. Beyond that limit, the paid plan is £149.00 per year to crawl through an unlimited number of web pages.

3. AhRefs Site Audit :

AhRefs Site Audit is a cloud-based audit tool. It helps you in discovering problems relating to your website’s external pages, JavaScript and CSS resources, broken pages and redirects, nofollow links, and orphan pages. It also helps in finding Hreflang tags, incomplete or missing social tags, poorly-optimized HTML tags, duplicate pages, and low word count articles, as well as page performance issues.

The below are the AhRefs Site Audit Special Features :

• Crawls JavaScript pages besides HTML. Hence, no page will remain unchecked.
• Backlink and organic traffic metrics are all integrated and can be enabled for display.
• You can schedule daily, weekly, or monthly crawls for your projects.
• You can choose to crawl the mobile version of your website.
• Each crawl is saved automatically.

Pricing :

AhRefs’s monthly price ranges from $99 to $999, depending upon the various features including Site Audit Tool. Free limited access to Site Explorer & Site Audit is available if you sign up for ‘AhRefs Webmaster Tools’.

4. Deep Crawl

DeepCrawl is a website crawler that provides granular data and metrics on the technical health of a website. Tens of thousands of enterprise businesses fail to harness their full revenue potential through search, due to revenue-sapping code errors, in their sites. Deepcrawl’s technical SEO platform helps to detect those errors so that businesses can realize their website’s true search potential.

It provides in-depth reports on various aspects, including reports about your competitors. DeepCrawl can handle millions of URLs at a time, hence, it is more suitable for large marketing projects.

The below are the DeepCrawl Special Features :

• DeepCrawl provides the option to auto-schedule crawling tasks and allows customization of crawls.
• It reviews several aspects of a website, including indexability, technical SEO, and on-page elements.
• Conducts special audits of eCommerce product pages.
• With DeepCrawl, businesses can manage the SEO team effectively, by assigning tasks, creating support tickets and tracking performance, etc.
• DeepCrawl pulls reports from Google Search Console.
• It provides backlink metrics for your URLs.

Pricing :

DeepCrawl is not open about its pricing and it depends on the number of URLs. There is a free trial and the lighter version starts at $14. The monthly pricing starts from $89.

5. GTMetrix

GTMetrix is not a website crawler. It is a testing tool that finds out how fast your website loads. It checks how your site performs and reveals why it is slow and discovers optimization opportunities. GTMetrix covers about 25 SEO parameters including caching and image scaling. If you give your website’s URL in the GTMetrix’s website, within a few seconds it gives you a complete report on the current performance metrics along with scores and recommendations to optimize the website’s performance.

The below are the GTMetrix Special Features :

• GTMetrix tests your page in different countries and different browsers
• It also tests the page on different devices and at different connection speeds
• It analyses your page with Google Lighthouse for actionable insights for performance optimizations
• You get notified when your site is slow
• Set alerts with numerous conditions based on Web Vitals, Page Timings, Total Page size, etc

Pricing :

GTMetrix has a free plan. Plan for individuals starts at $10 per month and for businesses, it starts at $63 per month.  Apart from a specific pricing plan for individuals and businesses, there is a custom pricing plan, where you can choose the required features and the price varies accordingly.

In a nutshell

SEO audit is a full analysis of all the factors that affect a website’s visibility in search engines.

SEO Audit is done solely for marketing purposes, with the aim of detecting weak points that affect web performance. Choosing the best SEO Audit Tool will greatly help in enhancing the visibility of the business and thus, will improve the sales of any small business in this digital era.