Quality content is one of the best ways to increase business growth, but it isn’t simple.
There are times when your mind overflows with inspirational ideas which you would want to pen down. However, many a time, you may spend hours attempting to come up with a great idea, but may not be able to articulate it. Well, you are not alone in going through this experiencing.
Blog posts are a critical component while engaging with your target audience to help generate leads for your business. So, here are a few tips that you could follow to write a killer blog post in less than 60 minutes.
- Create an idea bank
- Begin your research and gather information
- Get the blog structure in order
- Start writing
- Feed the hungry SEO!
- Write a solid close and CTA
1. Create an idea bank
“Great blog idea” need not wait till such time you decide to write a blog. Instead, make a list of potential topics ahead of time so you can draw from them whenever you sit down to write a blog post. When making a list of topics, quickly scribble a few notes under each blog idea. It can be an image or a link that created that idea as well. When you sit down to write a blog, choose a topic from this readily available list and go ahead.
2. Begin your research and gather information
In the beginning, you may want to push lots of content in your anxiety of not to loose any critical piece of information in your blog. However, you may end up with a blog post that contains unnecessary information and may not be a suitable answer to the original question.
So, how do you make it effective? Begin your research by looking into statistics, presentations, infographics, videos, and facts to gather information about the key points. This will help you to gather valuable insights that will drive the blog based on factual data. The ideas will be more refined if you let them sleep overnight.
3. Get the blog structure in order
Lay an outline for the blog, so that the gathered information can be organized. This should be from the perspective of the reader, as in, which flow makes the most sense or what should be the main idea to be delivered?
A common outline is as below.
- A compelling elevator pitch with a strong hook
- A segment that introduces your topic and establishes a connection with your reader
- Well researched contents co that backs up your idea and is both accessible and useful
- A compelling summary with a unique CTA.
4. Start writing
This is where you will begin writing your content. As the information is already gathered and the structure of the blog is defined, this stage should be smooth. Begin with a powerful introduction, where you need to tell a story or do engage the reader’s attention to read more of what you are about to say. This is an essential element of your blog, so spend a good time on your introduction to make sure that it is catchy.
Use the data gathered from your research as the foundation for your blog and use the content to convey the original idea of the blog.
The following is the suggested way to build solid content for your blog.
- Start with why
- Create a beautiful picture to demonstrate the blog idea
- Add references that support your data
- Add examples to put your point into context
5. Feed the hungry SEO
Do remember, that creating quality content is the most effective way to increase business growth in this digital world. So, to feed the SEO, you need to take a look into Google Search Console, which will help you to find suitable keywords that are relevant to your business and that should be part of your content to drive more online traffic.
6. Write a solid close and CTA
This is not the moment to drop the mic and step aside! Your blog’s call to action is it’s most valuable asset. Whether you want to encourage your readers to schedule a demo or meeting, sign-up for your service, download resource content, or buy a product, make sure you use the correct summary for your blog and make it a must for them to act in the right away!
You need to make it clear – and easy – for the reader to take action.
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I found your blog post to be thought-provoking and informative. I appreciated the way you presented the information and the connections you made to real-life examples.