How A Mobile CRM Will Grow Your Business Faster?

Whether you are at office, home, air port, driving on the road, or at a mall, what is one thing that always accompanies you? Yes, it is your mobile phone! In the last few decades, smartphones have changed our daily life in many ways.

Now, regardless of whether you are in the office or not, you can access business information from anywhere around the world.  

With the advancement in internet technology and the evolution of smartphones, interesting and useful mobile applications have come into existence.

For example, for modern businesses, mobile apps provide seamless connection and interaction with customers, which makes them a valuable tool. Nowadays, most businesses are using mobile apps to improve their sales processes and increase the level of accessibility with their customers.      

When it comes to business, customers expect information to be available and updated in real-time. Being able to provide information in real-time is important in signing a deal. To meet this challenge, the sales force needs an efficient and powerful mobile CRM app to aid them in their tasks and give them that extra competitive edge.

In this small business guide, we will walk you through what is a mobile CRM, its benefits, the 10 best mobile CRM tools, and the top 5 must-have features in a mobile CRM.

What is a mobile CRM?

Mobile CRM is a CRM tool that allows mobile devices to access a CRM application from anywhere. It allows your sales team to access customer data through a mobile app or a web-based browser.

Benefits of using a mobile CRM

(1) Improved productivity

Mobile CRM gives your sales team an uninterrupted access to customer information, a full contact list, and calendar integrations in real-time. With help of mobile CRM apps, productivity improves much better.

(2) Increased conversion rates

With mobile CRM, your sales force can have immediate access to product information, client information, and pricing wherever they are. This helps them to have a better connect with their clients and thus more deals can be closed faster. 

(3) Gain actionable insights

Mobile CRM stores customer data which provides actionable insights and allows you to take smart and informed decisions.

(4) Increased accountability

With mobile CRM, you can track your team’s daily and weekly performance without being physically present at work. Since everything is visible in real-time, managers can check each salesperson’s availability and easily access their meeting schedules, increasing accountability.

(5) Devise effective marketing campaigns

Mobile CRM enables you to target potential customers by strategizing effective marketing campaigns. It allows you to send personalized messages that increase the likelihood of conversions.

Furthermore, it can generate reports in real-time to help you understand which campaign is yielding results.

10 best mobile CRM tools

1. HelloLeads
2. HubSpot
3. Agile
4. Copper
5. SugarCRM
6. Zoho
7. PipelineDeals
8. GroCRM
9. Capsule
10. Streak

Top 5 must-have features in a mobile CRM

(1) Social media

Social media allows the sales force to engage with consumers in real-time. Having social media features with a mobile CRM enables the sales force to listen to prospects’ social feeds to gather actionable insights. For example, if leads communicate their needs in social media, you can easily track, monitor, and engage with those leads to build a better experience.

(2) Automation to boost sales productivity

A salesperson often wastes uncountable hours logging their tasks manually. Using a seamless mobile CRM integration, you can take calls, send customized emails, set tasks, follow up, and do more while those activities are automatically updated. A mobile CRM app automatically logs your activities in a CRM that saves time and enhances productivity.

(3) Increased collaboration