As of 2020, there were 1,744,517,326 websites on the internet. With the help of Google, launching a website is not a rocket science anymore!
But launching a website that reaches the right audience is the rocket science. A website is the face of a company. A visitor landing on a website for any information doesn’t know who you are and where you are from. The only thing they know is your website and your content.
Below website launch checklist helps you to plan and accomplish your work more effectively. So, check all the points before launching your brand-new website.
1.Domain name selection
Select your domain name and purchase it after checking the availability. If your business is specific to some country it is advisable to buy the specific country extension.
2.Hosting services:
To host your website content, choose a hosting service. There are a lot of hosting service providers. Check out the list of hosting service providers.
3.SSL certification
To gain trust among the users protect your website with SSL certification. This will protect your websites from Spammers too.
4.Keywords
Over 5.5 billion searches are done on Google per day or over 63,000 search queries done per second. “The best places to hide a dead body is page 2 of Google search result”.
So before writing your content, conduct keyword research and bucket list for your business keywords. Every time in google, for a keyword search, hundreds of websites are being listed. Your website will gain visitors based on the keywords you are targeting.
5. Content
The king of the website is CONTENT. The user will get to know about your product / Service more through your content. Before deciding your content, do a quick search on your competitors’ sites. You will get an idea about what people are searching for in your business.
6. Proofread
Once you finalized the content proofread the content before uploading it to the website. Check for typos and grammatical errors.
7. Logo:
Your logo defines what your business is. The world sees your business through your Logo. The colour of your logo should be pleasant for the users and also it should define what your service is. Link your logo with your home page.
8.Favicon:
An icon before your logo is a favicon. This favicon will be visible in the address bar. This helps the user to quickly identify your site among other sites.
9.Theme
The color theme of your website should attract visitors. Before selecting the color and theme, try to connect your company logo color with your theme. The color combo should match your logo color so that it will create a connect for the users.
10.Navigational Bar:
The home page of a website should not exceed more than 4 scrolls. Divide your content into separate pages and include the navigation bar. It should be clear and visible for the user and check whether all the navigational bars are working properly.
11.Broken Links:
When the server returns a 404 error, it will create an unsatisfied user experience. Before launching a website crosscheck whether all the links are working properly.
12.Meta Descriptions:
When someone hitting google for a query, the first thing that captures the visitors is what that site is about. Convey the correct and appropriate meta descriptions for the users along with your analyzed keywords.
13.Images:
The images play an important role in the website. Compress the image size without losing the quality to increase the site speed. Include alt txt for all the images on your website and save the picture with the appropriate file name in the folder.
14.Contact us page
Ensure your call to action (CTA) button is present within the first fold of your website. Once the visitors are satisfied with the products/ services they will either contact you through the contact us page or phone number. Triple check the integration with your contact us page since it is the main source for you to collect information of the visitors showing interest in your business.
15.Mobile usability:
Today, the world is running behind smartphones. It is best to test your website in a mobile version for its compatibility.
16.Readability:
The success of the website lies in the readability. The spacing and alignment should be taken care of. There are many extensions to check the readability of the website.
17.Google analytics:
Once you launch your website, you need to know how users are interacting with your website. The report from Google analytics will help you take further actions to improve your site. This report will provide room to improvise your website in the future.
18.Search console:
A Web developer should know when something is wrong with the website. Sometimes, we may be busy building new pages but forget to take care of the pages with broken links. Search console will intimate such issues to the developers.
19.Google my Business
Every business should have their business page. The reviews and photos on the business page will help you in gaining trust from the users. The google map will extensively help the user to find your business.
20.Tag Manager:
In the future, you may need to add some tags to your coding. Without disturbing the coding, add all the tags in the tag manager. Inactive tags can be removed easily without much hassle process.
21.CRM Integration:
To maintain a good relationship with the user, you should have a centralized solution to save all the data of the visitor. The immediate response and effective followup will result in converting leads into deals.
HelloLeads tracks all your website enquiries and effectively manage your leads under one roof. You can also save your social media enquires in HelloLeads. You can customize an immediate response to the visitor once they leave their message and you can even set up automatic follow-up alerts to contact them in the future.
22.Social Media Icon:
Link all your social media accounts with your website. It helps us to gain traction on social media along with the website and improves your branding.
23.Deep linking:
We should pave the way for Google robots to scan each and every page of our website. In every page try to link some other pages of your website. Especially link all your pages to the home page.
24.Backup:
Before launching your website, backup your site for a safety purpose. Even if something went wrong, we need to be well prepared to face the issue.
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