A landing page is an essentially effective tool to attract customers and leads. Landing pages help in optimizing your marketing strategy, as they are focused on one call-to-action or target by providing information about a specific offer or item in your product or services.
You can increase the quantity of visitors to your landing pages with a few simple methods. Here are a few short methods to improve landing page conversions if you use them in marketing efforts.
1. Make your landing page visually interesting
Your website’s visual appeal can significantly make an impact on a new visitor. Once they arrive on your goal page, make an impression on your visitors by integrating interesting multimedia components. According to recent studies, including videos and photos on your landing pages can boost conversions by 85%.
Always remember to enliven your landing pages by adding visually attractive images and videos, but don’t overdo it. Make sure to opt for a simple, fresh, and clean design over a page without too many bells and whistles.
2. Implement a strong call to action (CTA)
Your landing page should persuade visitors to take specific action. Each landing page should have a single, distinct call-to-action that tells visitors what to do next.
Multiple CTAs on a landing page confuse visitors, which reduces the number of leads. According to research, the average conversion rate for landing pages with one link is 13.5%, while the average conversion rate for sites with two to four links is 11.9%. Conversion rates decreased even further to 10.5% for five or more links.
3. Formulate an attention-grabbing headline
With a strong CTA, you are now clear on who your landing page is speaking to. With the straightforward techniques for creating the ideal headline for your landing page now that you have established a foundation to enhance conversion rates for your landing pages.
It is important that the headline targets the context of the landing page. Instead of concentrating on how skilled you are at what you do, always consider how you would address the visitor’s issue or need. Concentrate on “How to” and “list” headline formulas, as they always work. People will instantly pay attention to the thing that teaches them something. A few cases are:
- How to increase your leads in a month?
- Top 10 ways to make your meetings productive
- Top 10 ways to increase your customer retention rate
- Top 10 best CRMs for your small business
4. Always practice testing
As we all know, testing landing page components is crucial. But how many of us can honestly say that we always run A/B tests on landing pages?
Conducting A/B testing on landing pages lets you find out which version of a landing page resulted in more clicks, reduced bounce rate, more conversions, etc.,
5. Leverage your trust indicators
Utilizing social proof for business has greater advantages. The main motivator for landing page visitors to subscribe to a product or service is frequently social proof. With testimonials, reviews, feedback, ratings, or other types of trust indicators/ social proof, the average conversion rate of a landing page is about 12.5%, while without them, it’s only 11.4%.
The aforementioned ways are a few basic techniques you may use to increase conversions from your landing page. Always remember that after increasing your landing page conversion rates, take care of nurturing your prospects and enhancing sales using the best CRM tool.
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