Top 5 tips on establishing yourself as a LinkedIn thought leader

Becoming a thought leader by providing your ideas and insights is a best way to build your brand and get attention of your target audience. LinkedIn is one of the most popular social media where most of the business professionals devote their precious time. So, if you’re a professional, wants to stand out from your competition as a thought leader, LinkedIn is one of the best platforms to build credibility, create a meaningful network and gain a solid online presence which could improve your brand visibility.

Like any other business plan, having a right approach is important to build a strong reputation. Here are some tips to establish yourself as a LinkedIn thought leader.

(1) Make your profile interesting

Giving your LinkedIn profile a good look is one of the fastest ways to gain credibility. As a thought leader, ask yourself these 3 questions.

1. Do you have a strong headline?
2. Have you drafted a summary that is concise & clearly describes your work?
3. Does it have relevant keywords that will identify you as a thought leader?

Consider answering these questions and optimize your profile to make it interesting. Other things to consider while optimizing your profile is to provide work experience in detail and the media section should always highlight the relevant contents. Keep your profile filled with details of your skills, endorsements, accomplishments, awards and also about your licenses and certifications.

Updating your LinkedIn profile and following the right things is important to showcase your thought leadership in your profile.

(2) Enlarge your Network

Having more connections in your network can help more people to view your published contents. So as a thought leader to draw attention of more people, add as many relevant contacts as your new connections. By connecting with more people, you can help them as well as help yourself from their insights.

A key element to note while enlarging your network is building quality connections. One of the best ways to build your network is to create quality content that attracts them.

(3) Join Group

LinkedIn groups are a great way to connect with industry experts. It helps you to strengthen your brand and position yourself as a thought leader.

So, identify and join relevant groups to find your target audience. Make sure that you actively comment on the interested topics and share useful contents. You can also view valuable insights shared by experts in the industry. Thus, helps you to learn more about your industry from others.

Active participation in the group can help you to build more connections. Trust me it will work well.

(4) Share thoughts related to your Industry

LinkedIn is the perfect place to share your thoughts and stand out within your network. You can share things like photos, videos relating to your industry and company achievements so that you can gain credibility.

By sharing your thoughts, you can spread positivity and stay closely connected to your peers. After all being connected is important.  

(5) Build cross-promotional content

LinkedIn is a powerful way to develop cross promotion initiatives. You can combine with other thought leaders, create content and tag the content to increase your reach and build your network.

Cross-promotional activities can help the other brand’s audience know about you while informing your audience of their work (Win – Win situation).

Developing trust in today’s marketing world is essential for being competitive. By establishing yourself as an effective though leader, you can build your brand and increase your visibility among your target audience.