Top 5 Lead Generation Platforms for Real Estate Industry in USA

In the real estate industry, the process of finding and connecting with potential customers is a crucial one. As there are thousands of real estate agents out there, you must have a distinct power when you perform the role of a realtor. With the conventional marketing ecosystem, the process of finding and reaching targetable customers remains ineffective.

Lead generation, an effective marketing strategy transformed the way companies generate leads. Lead generation is the process of generating consumer interest for a product or service based on converting that interest into a sale. However, not all the leads being generated are converted into a customer. It’s a quite challenging process.

To do so, realtors should look for an effective real estate lead generation software that is not only meant for generating actionable leads on buyers & sellers but also implementing the right tools to manage leads and transform them into beneficial clients. By doing this, realtors can spend more time working with clients rather than searching for leads.

Here are five real estate lead generation software with distinct features such as customization, automation, integrating with other systems suitable for any real estate agency and you will find highly useful.

(1) Market Leader

Market Leader is my first choice among real estate lead generation sofwares, because of its lively features. Market Leader has been helping real estate professionals manage and grow their businesses by helping over 2,50,000 customers with leads, education and customer support since 1999. Industrial giants such as Century 21, Exit Realty Group, Keller Williams(kw) Innovator use the Market Leader tool to enhance their business.

Market Leader offers two leads products that help you to reach sales goals. The first one is a guaranteed (minimum) number of leads each month called as lead guarantee and it avoids selling the same lead to another agent. Market Leader sells leads from its site Housevalues.com, which offers consumers a free personalized comparative market analysis (CMA) of their property.

The second product is Leads Direct, which is a pay-per-click advertising campaign targeted at consumers who are looking for home listings on Google, Bing, and other search engines directly to your personally branded IDX website.

Market Leader offers the following features:

• Capture home buyer and seller leads on your IDX website
• Acquiring seller lead insights including property details and listing timeframe
• Marketing automation
• Customizable website & Mobile app

Pricing: $129/month for Market Leader Pro plan and $20-$30 per lead depending on your market.

(2) BoldLeads

Bold Leads is an automated, quality lead generation system serving thousands of realtors across the United States and Canada. The company offers comprehensive customer support and training so that you can get to know the system at a faster pace.

Bold Leads provides exclusive leads by restricting the number of agents in a specific territory. It places ad campaigns on platforms such as Google and Facebook and then draws customers who click on the ads to customized real estate websites where they provide their contact information, which then gets sent to the agent in that area. You can contact and organize your new leads from the built-in CRM.

Additionally, BoldLeads is associated with Propertybase, which is a fantastic platform for Customer Relationship Management (CRM). Because of this, it’s simple to manage all leads you generate and ensure that you maintain excellent working relationships with all of them.

Bold Leads features include:

• Buyer and seller leads
• Software coaching, like video training
• An all-in-one platform with its own CRM
• Text concierge and email templates
• Lead engagement indicator tools

Pricing: $399 per month to create and manage ads and use the CRM. Additional $250 per month minimum to be spent on purchasing leads.

(3) Zurple

Zurple was founded in 2009 in San Diego, California, and is owned by Constellation Software. Zurple’s software captures real estate leads and converts them into Conversations™ and then into clients.

Zurple provides you with a complete profile of each lead’s search behaviour so you can start Conversations™ that will make your lead want to engage. Zurple will tell you the lead’s location, the properties, and property type the lead prefers, every search the lead has performed, and more

Zurple’s patent-pending software analyses all lead behaviour and uses algorithms to determine which of your leads are most likely to be real home buyers soon. Based on the algorithm, Zurple notifies you if a lead returns to view the same property multiple times, saves property as a favourite, or exhibits aggressive search behaviour correlated with buying a home shortly.

Zurple’s automated responses are personalized and data-driven and intelligently engage with clients on your behalf. It optimizes your marketing budget by only targeting your specific area and can even target specific sub-areas within individual zip codes. You can use Zurple’s targeted ads and combine them with your leads from places like Zillow.

Some of Zurple’s features include:

• Automated, personalized, and data-driven emails from your email address
• Track Lead Behavior
• Integration with Zillow, Trulia, and Realtor.com
• Lead contact alerts

Pricing: $399 /user / month

(4) Offrs

Offrs is a California based real estate lead generation platform delivering exclusive leads to realtors using AI or machine learning based predictive analytics. With the help of this predictive algorithm, Offrs can identify sellers who are planning to sell their property in the market within 12 months.

Offrs works in three stages:

Step 1: Choose your territory  (land based search comes with an interactive map and simple ZIP code-based system)

Step 2 : Access leads in your inbox including predictive sellers obtained from AI analytics, FSBO, expired, and exclusive leads

Step 3: Automated marketing contacts prospective sellers through email, voicemail, direct mail, and online advertising.

Offrs platform will sought their leads from For-Sale-By-Owner properties that just hit the market and new expired listing leads. Based on the past real estate statistics, it combines a range of techniques and algorithms to figure out which properties would be soon on sale in the near future. Here lies the secret of making highly qualified leads.

Before investing, the company facilitates the option of providing a 30-minute guidance session that explains how its program works and the cost it charges.

Features:

• Automated email marketing and online ads
• Predictive analytics for lead generation
• Apps to access leads and location-based homeowner data
• Video tutorials

Pricing: $200 for the big Agency Plan, you can always purchase one lead at a time with a minimal fee of only $0.1 per property.

(5) REDX

RedX is a developing real-estate lead finding software based in Utah with over a decade of experience providing leads to realtors & used by over 50,000 agents in both U.S. and Canada.

REDX platform provides access to five different lead acquisition sources: Expireds, Geoleads, For Sale By Owners, For Rent By Owners, and Pre-foreclosure. The company lets you pay only for the leads you want. REDX runs exclusively on a prospecting platform called Vortex.

Vortex is an all-in-one solution. Instead of using multiple systems with messy integrations, you can access all your leads and tools in one seamless platform.

Storm Dialer – an add-on that helps you contact a huge number of leads in a short period of time.

Depending on the package you choose, you can get listing leads, FSBO leads, FRBO leads, etc

Features:

• Online training, tutorials, and unlimited customer support
• More personal approach to clients
• Easy-to-use platform

Pricing:

• Expired Leads – $59.99 per month
• FSBO leads – $39.99 per month
• FRBO leads – $79.99 per month
• Pre-foreclosures – $39.99 per month
• GeoLeads – $49.99 per month

Final Thoughts / Conclusion: Real estate landscape has witnessed a drastic change over the past decade and it is important to have a profound strategy to attract real estate leads for yourself, your team, or your brokerage. Hence, the above-listed real estate lead generation softwares offer great solutions for every real estate agent or realtor.

We examined each platform based on number of leads they capture, pricing, functional features, and customer feedback. The best one that suits you depends upon your preference of features, cost, and additional benefits.