Videos can do wonders for small business

To improve your small business, your wear different marketing hats and apply various strategies to market your business. You would have tried writing blogs, sending emails, running ads, or even you would have involved in SEO to increase your brand awareness. But still, if you are still unable, to achieve your short-term goal, you might be missing one of the major strategies that can create magic to your brand awareness.

But still, if you are still unable, to achieve your short-term goal, you might be missing one of the major strategies that can create magic to your brand awareness.

Can Videos do wonder for Small Business

Yes, it is VIDEOS, because videos are versatile, memorable, relatable, and it is considered to be one of the best ways to reach a large set of audience in a shorter time by grabbing more attention. If you are already targeting your potential customers in google search using SEO, it’s time to target the world’s second-largest search engine.

YouTube is having around 2 billion monthly active users. Searches are being made in YouTube every second just like Google. Really, videos can create a huge impact and do wonders to your small business.

Top 5 reasons why videos are important to any small business?

• Increase brand awareness
• Engage with leads
• Increase user engagement, time being spent in  website
• Social proofs will build trust among the visitors
• To stay on top of customer’s mind

Still not convinced on how videos will do wonders? Here is an interesting fact about YouTube. Every day 1 billion hours of content has been viewed on YouTube. Don’t you think this is one of the major platforms where you are missing to target your audience?

Every business needs 6 types of videos to keep the wheels running and speed up faster.

1. Promotional videos
2. Feature explainer videos
3. Tutorials
4. Customer testimonials
5. Award/rewards video
6. Educational content

“So, how can I create videos for my business?”

Is this question still nagging you? Don’t worry. Today’s advancement in technology made our work easier than ever. There are several types of videos you can try for your business. Give at try on each method before you decide to go for a particular method.

Before jumping into creating the videos, let’s look into the checklists for the video making. A checklist will improve the quality of the video and it also avoids last-minute risks that can arise.

Checklist for video making

(1) Video script

This is one of the most important yet necessary steps among all. Don’t even think about skipping this step, if you want to avoid last-minute confusions. You can use simple tools like MS Word, Google Docs and other to keep track of all your contents for the video.

(2) Storyboard for video

The Story board is nothing but the exact duplicate of your video. The preferred method is to sit along with your team members and designs the storyboard with various people’s views and ideas to bring out the way that you want your video to be. Include all the key points and key items that need to be highlighted in the video.

(3) Decide the type of video

Understanding your target audience will help you to decide the type of video. And also, it is impossible to satisfy every customer using the same video type. So, make sure to select the best type of video that attracts your potential audience and appealing for a large set of audience.

(4) Editing tools

It is also equally important to select the editing platform. The recorded videos are half-baked food. We need to make it complete before serving it to the customers. Decide on your editing tool as well when you are working on the type of video

(5) Branding

We are creating videos to improve brand awareness. Make sure to include the logo throughout the video and if possible, talk about the product and services that you are offering for a shorter time, say 2 minutes. It makes sense if you can use the same color theme throughout your video to promote your brand.

(6) Description, title & Thumbnail

What if the video doesn’t reach the targeted audience? To avoid such a situation, keep the description and title for the video ready while creating the script. You can also use the script for your subtitle. Include your contact details in description, to make it easy for the audience to reach you. Just like the description and title, make sure to keep your thumbnail ready.

Types of videos:

(1) White board videos

Using whiteboard animations, we can give life to our ideas by bringing drawings and text with animations. We can create perfect whiteboard animated videos using many free tools available in the market.

Tools for creating White board videos:

• VideoScrib
• Doodly
• My Simple Show
• Animaker
• Vyond

(2) Animated videos

This is another type of video that will gain lots of interest among the audience. A lot of tools are available to make animated videos. Many tools allow you to drag and drop the selected animated characters into the screen and start adding movements to them and get the animated videos prepared quickly.

Tools for creating Animated videos

• Animaker
• Animato
• Moovly
• PowToon

(3) Live action video

Creating live-action videos is an yet another powerful method that most of the companies prefer to go with.Live-action videos are the recorded videos. Since it increases the livelihood of the video, this kind of video gaines more tractions.

Tools:

1. Mobile with good quality
2. Microphone for capturing the audio

(4) Typography videos

In today’s scenario, everyone is attracted by the new way of thinking. Typography videos are the kind of videos where only texts will be used and the animations are applied to the texts to make them attractive.

Tools:

After Effects

After publishing the video on a public platform, it is going to be watched by millions of people. Keep in mind that a simple mistake that has been left unnoticed will make a huge impact on your business and branding. So utmost care need to be taken before releasing any video. While creating content, keep in mind that “videos are going to be the face of your product/ service”.