To rank well in search engines, you need an SEO Expert. SEO is your unpaid internet marketing assistant who will drive organic traffic to your website pages and help you to rank well on search engines. Along with improving the traffic, local SEO helps to improve visibility on Google Maps so that customers can search and reach your business.
Here few steps to boost SEO ranking :
- Crawlability and Indexability
- Google Business Listing
- Structured data
- Header Tags
- High-quality content for SEO practices
- Content should be based on Keyword research
- Optimized URL
- Use alt tags in Image Optimization as well as video
- Check if your website is mobile-friendly
- Submit XML sitemap
1. Crawlability and Indexability :
Crawlability is like a web page that allows search engines to access and crawl through your pages. The search engine bots will review your internal links, external links, sitemaps, and various files and they will execute code like HTML and Javascript.
Indexability is like a search engine that can index the website’s pages and content. Also, helps to pull results from the index when the user enters the search query.
Some of the points to improve crawlability and indexability,
- Site structure is essential while optimizing the crawl pages.
- If you want to index every page of your website then go and create an XML sitemap. Then, submit your sitemap via the google search console.
- Internal linking is a crucial part for indexability and crawlability.
- Optimize to increase page loading time.
- Robot.txt – If you don’t want to crawl a specific page then you can give disallow directive as a single line of text in the robot.txt file.
The canonical tag represents whether the page is canonical or non-canonical, and will allow to index more efficiently.
2. Google Business Listing
- Google My Business Listing is one of the essential ways for local SEO success and it helps to find not only your location but also helps to find your website.
- Google Business Listing boosts your website’s visibility.
- You can update your information which includes contact details, opening hours, closing hours, and website address, and also post your business photos, profile pictures as well as short videos.
Users can post reviews and also reply to customer reviews which is the best way to keep your google business listing to be optimized.
3. Structured data
Structured data refers to how information is laid out on your site, the way it is designed, and shows one page’s connection with other pages.
A well-structured data includes internal links, breadcrumbs, navigation, and schema.
4. Header Tags (<H1> tag)
The header tag is used for heading creation. By using the header tag, we can apply the font changes. The heading elements are H1, H2, H3, H4, H5, and H6.
Using header tags creates better quality, text that’s easy to read, for users and better for your SEO.
5. High-quality content for SEO practices
SEO is vital in site ranking and an important feature that helps websites and other online pages rank higher for a specific keyword. Hence content optimization is mandatory if you want to be found on Google search results.
Make sure to use proper title tags, and header tags with readable keywords, so search engines and organic traffic can view your content and determine its relevance. Use high-quality links that improve your keyword ranking.
6. Content should be based on Keyword research
Keyword Research is important before you start creating online content. You should pick the appropriate keywords that are relevant to your content.
Long-tail keywords are more effective than single keywords so you can consider using them more frequently.
7. Optimized URL
In SEO, we pay a lot of attention to the URL structure. If your URL is not structured, it won’t be easy to get more traffic.
The structure of URL is more important because it provides facility to webmasters.
8. Use alt tags in Image Optimization as well as in the video
The alt attribute represents the alternate text for an image. For some reason, if the image could not be displayed, then the alt attribute provides alternative information for an image.
9. Check if your website is mobile-friendly
When a website is not mobile-friendly, it’s often difficult to navigate, use and view on a mobile device.
Make sure to include high-quality pictures and graphics.
10. Submit XML sitemap
A sitemap is an XML file that lists the URL of the site along with additional metadata about every URL so that search engines can crawl more effectively.
Web crawlers usually determine pages from links within the site and from other sites.
Sitemaps supplement this data to permit crawlers that support Sitemaps to pick up all URLs in the Sitemap and study those URLs using the related metadata.
If you want your site to rank well on the first page of google search, you should implement all these factors and techniques to work together to help you drastically improve your SEO rank.
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