Top 10 bulk SMS / texting service providers in India

An important mantra for every business is “Creating new customers and retaining existing customers”. To build a better customer relationship, we need to engage in  frequent business communication with the customers/leads.

As we are in the mobile era, communication has become easier than ever before. More  specifically, majority of the  people prefer SMS/ texting over emails, because of the instant deliveries and alerts provided  along with the SMS services. Similar to bulk emailing activity, we can also send bulk SMS to  a large set of customers effortlessly  and in a shorter period of time.

As a  business person, you will find this blog helpful to identify the  best option available to you for your bulk SMS needs. Let us take a look at the top 10 bulk SMS/ texting service providers in India.

(1)Fast2SMS

Fast2SMS is a leading bulk SMS service provider in India. It was started in Bhopal during  the year 2011 and  currently has nearly 3 million registered users.

Fast2SMS has different kinds of users such as start-ups, individuals, educational institutes, corporates, NGOs, government agencies, and developers.

Features of Fast2SMS:

• Designed to deliver millions of SMS at a time
• Multiple options are available  to send flash SMS, Unicode SMS, and to send SMS in formats like jpg, mp3, csv, pdf, zip, etc.
• User-friendly interface
• Cheapest SMS service provider in India
• Instant delivery report

(2) MSG91

MSG91 empowers business communication for their users through their cloud communication platform. This Application-to-Person (A2P) service providing company was started in 2010 in Bhubaneswar and currently  deliver 1 billion+ OTPs, transactional & promotional SMS’s per month.  They have nearly 15,000 active users globally. They also offer services like bulk E-mail, voice calls, WhatsApp, Rich Communication Services (RCS) etc. Though the pricing is a bit high for start-ups, they have different plans to get free SMS credits.

Features of MSG91:

• Provides various services including OTP API’s, transactional and promotional SMS
• Transactional and promotional SMS campaign feature also allows to get analytics on browsers & operating system, location and region-wise
• It also provides a plugin feature to connect with MS Excel, Google sheets to allow users to send SMS from the sheet instead of going online

(3) TextLocal

TextLocal is a UK-based company that provides innovative, easy-to-use, and comprehensive bulk SMS services in India. They provide services like send and receive bulk SMS, E-mail to SMS gateway, mobile surveys, missed call services,  etc. Though the pricing is a bit high, they provide a better customer  service.

Features of TextLocal:

• Provides real-time delivery and click reports
• Easily send personalized bulk SMS campaigns in 20+ languages
• Option to attach files in Bulk SMS campaigns to share brochure images, PDFs and Spreadsheets as web links
• Receive support/ sales inquiries via a simple missed call service, and also set up auto-replies via SMS
• Provides different ways to send SMS like Web UI, SMS APIs, Email to SMS, Excel plugin, WordPress plugin, Magento plugin

(4) SMSHorizon

SMSHorizon is a bulk SMS service provider with transparent pricing and high quality of service, located in Salem, Tamil Nadu. They have a huge   customer base comprising of start-ups, individual entrepreneurs, educational institutes, government organization and a few blue-chip companies in India.

Features of SMSHorizon:

• Fastest bulk SMS delivery within a couple of seconds after a bulk push, which ensures 100% deliverability
• Easy and user friendly interface
• Directly connected with many telecom providers
• Cost-effective for small business, growing organizations
• A highly reliable customer support service

(5) SpringEdge

SpringEdge is a business communication platform in the Indian market, which provides personalized, customized bulk SMS services to its customers. They are offering a wide range of SMS services, 2way communication, and customer loyalty programs.

Features of SpringEdge:

• Easy to integrate API platform
• Instant messaging through multichannel connectivity
• Cloud-based user interface
• Day wise graphical analysis of  SMS & voice message campaign
• Worldwide coverage for SMS and voice message communication

(6) BhashSMS

BhashSMS is cost-effective bulk SMS service provider in India. BhashSMS helps individual professionals, SMEs and corporates to develop their business by bulk SMS services. Currently, they have 200K+ customers all over India.

Features of BhashSMS:

• Bulk SMS service at a reasonable price
• Instant activation and easy API integration
• Reliable customer support team

(7) Gupshup

Gupshup is one is the best bulk SMS service provider in India which provides best customer engagement for small and large scale businesses.

They send roughly 6 billion SMS’s for around 40K+ businesses via multiple channels including SMS, WhatsApp, Facebook Messenger, Twitter, Slack, WeChat, Viber, Android RCS, Mobile App. They have various products like messaging APIs, BOT builders, appointment booking, and campaign managing.

Features of Gupshup:

• Sends customer-specific deals and offers
• Provide personal recommendation based on the previous history
• Enables product discovery and evaluation

(8) mGage

mGage is a US-based mobile engagement service provider that was acquired by Indian SMS service company Unicel to extend their services in the Indian market. They provide bulk SMS service at a reasonable cost for many businesses to create a powerful and interactive connection with their customers.

Features of mGage:

• 2 way SMS service with the help of 600+ carriers globally
• Larger text messages with more than 160 characters can be delivered as single message
• Provide best in-class customer support

(9) 2Factor

2Factor is one of most popular bulk SMS service providers in India. They are famous for their cloud mobile messaging via REST calls. They are powering nearly 3 million transactions like customer verifications, lead generations, transactional messaging, bulk messaging for leading & emerging businesses per day.

Features of 2Factor:

• Delivering messages within 2-6 seconds using their large connectivity with multiple telecom providers
• A proprietary routing algorithm is available to re-route failed messages via backup operators
• 2Factors masks numbers to avoid resell of your data
• Speedy delivery of high-volume marketing campaigns

(10) Kaleyra

Kaleyra is formed by Italian enterprise Ubiquity and Indian company Solutions Infini to provide multiple mobile engagement services to Indian clients. They offer multiple services including bulk SMS, messages, push notifications, emails, instant messaging, chatbot, and voice call for businesses like banking, finance, insurance, e-commerce, travel & tourism, healthcare, education, and more.

Features of Kaleyra:

• Speedy deliver using their strong connectivity with 1600+ mobile operators
• Easy to learn and use interface
• Feature to send SMS in multiple languages to global customers

A few other bulk SMS service providers in India provides reliable and cost-effective services are: Infobip, Wegus Infotech, Digimiles, BestBulksmsindia, SSD India, Kap System, and more.

Before selecting a suitable service provider for your business, you should have a clear idea about your needs, like sending OTPs, bulk SMS, emailing services, voice call communications, speedy delivery, reliable delivery report, etc. The best practice is to explore the initial set of identified  SMS providers to understand their features and services by using their free or trial plan to get a better understanding and then proceed for a paid service.