In the last two decades, email marketing has been a primary marketing tool to reach out to prospective customer. It is one of the most effective marketing strategies to connect with your target audience.
There are numerous email marketing tools that help us to hit the target every time without spending a lot of time to create or send a good looking email.
Email marketing tools helps you to manage your email list, connect with your customers and manage your email campaigns.
Similarly, a Customer Relationship Management (CRM) tool helps you to manage and improve the relationship with customers. Therefore, integrating email marketing and a CRM tool provides us lots of benefits.
Email marketing CRM
Email marketing functionality of a CRM allows you to reach potential customers by allowing you to craft relevant and personalized email. It allows you to stay connected with the customers always. It also allows you to build relationship with prospects and also nurtures a strong relationship with existing customers.
Key benefits of email marketing CRM
(1) Target audience segmentation
Segmenting the target audience is an important part of a strong marketing strategy. The purpose of segmenting the audience is to deliver more targeted and personalized messages for them.
A CRM software stores customer information such as preferences, demographics and purchasing habits that are used by the tool to segment customers so that you can target the right audience.
(2) Email personalization
Personalized email marketing can boost sales and revenue and convert leads to customers. A CRM lets you to do some basic personalization, such as adding your customer’s name in the email.
Having a CRM with target audience segmentation and customer data, you can target emails to prospects based on their needs and interests.
(3) Real time alerts
Most of the time you do not know whether the customer had opened or read your email. With CRM you can receive real-time alerts in circumstances like when a customer opens an email, clicks a link and checks out a video.
Once you’re aware that the customers had opened your email you can send personalized emails to them at the right time which might increase your close rate and sales.
(4) Customizable email templates
CRM offers a wide variety of customizable email templates that helps the sales force to build personal connections with the customers. You can send emails in seconds using these templates.
(5) Automation
To avoid spending time in sending emails and to utilize time effectively in closing deals, automation plays a key role. With CRM, emails can be sent instantly or scheduled later.
You can even automate email campaigns using a CRM and you can set up automation for sending a welcome message, nurturing leads with content and follow-up emails.
(6) Sending bulk emails
Need to send email to multiple recipients at the same time? With CRM, you can send bulk emails at one time. It is a better option when you want to send newsletters or product update to your customers at once.
Know how to send bulk emails to your leads from HelloLeads without any software integrations
(7) Integration with third party software
By integrating third party applications with CRM, you can save time by accessing all your software from once place instead of logging into each software one by one.
Most of the CRMs provides API to make integrations with third party softwares. Third-party integrations offer many benefits including satisfying your customers.
With a CRM software like HelloLeads you can send bulk emails to your leads with customized email content from HelloLeads web app without any additional programs or integrations.
With HelloLeads, you can run email campaigns and even send product communications to your leads/ customers in few minutes.
To summarize, email marketing and customer relationship management both provides lots of benefits to businesses individually. When both are integrated together it can provide huge benefits for businesses and maximizes sales by retaining customers and building relationships with new ones.
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