Top 7 ways to increase Facebook engagement

Facebook engagement is a holy grail for any social media marketer. On Facebook, there are 2 billion people right now and at any time. And, everyone is competing for a few seconds of attention on the News feeds.

In this article, we will deep dive and understand what is Facebook engagement and the best ways to increase engagement for your Facebook page to improve your business.

What is Facebook Engagement?

Facebook engagement is interactions such as likes, reactions, follows, shares, comments, or clicks for the posts of your Facebook page, which will ultimately improve your audience and thus the business in the long run.

Why Facebook Engagement is so important?

Research shows that 18.3% of adults have purchased products and services through Facebook in 2021. Facebook is a great place to engage businesses that can sell their products or services. As we had already seen that there are 2 billion people anytime on Facebook and this is the best platform to target the potential customers. Also, when your engagement is high, Facebook elevates your posts higher on followers’ news feeds, which will further help in increasing the audience.

How to increase Facebook engagement?

Here we give you the top 7 ways to increase your Facebook engagement.

1. Get to know your audience :

Understanding the target audience, their behavior, likings, the time when they become online, etc. are key factors to improving the engagement. We can get to know our audience and their behavior from the Facebook Page Insights. Study the insights very carefully, which will help in understanding the audience well and having a meaningful connection with them.

Make sure to read every comment and respond to it appropriately. We can also design our posts by way of asking questions so that we induce the readers/audiences to share their opinions and thoughts, which will give us a fair idea about their behavior and expectations.

2. Focus on quality :

Quality is of utmost importance to attract the audience and improve the engagement rate. Facebook recommends keeping the content simple with a consistent color scheme and recognizable images. Poor quality texts, graphics, or videos, won’t withstand in this competitive social media world. If the content is informative the audience will keep coming to the page and thus the engagement will improve. It is better if the content is original or else curated content can be used to share good quality, useful posts.

3. Use great images :

Great images attract viewers and posting attractive images will definitely increase engagement. For taking great pictures, you don’t need an expensive camera or any sophisticated photography equipment. Your mobile phone can do the magic. While taking the photograph, use natural light to prevent overexposure. See things from different perspectives and try to take the picture from different angles, either top or the bottom. Certain themes perform well on Instagram because they offer wide appeal and tons of visual interest. Humorous pictures are always liked by people. Soothing patterns, vibrant colors, candid pictures, and images with minute details are always people’s favorites.

4. Use interesting videos

In terms of reach and engagement, videos do best on Facebook. As per a recent study ‘Videos gain twice the level of engagement of other post formats on average. Some people upload their videos on YouTube and then share the link on their Facebook page. Instead, if we upload the videos directly to Facebook, the engagement rate and share rate will be much more. While uploading videos on Facebook, square videos are better compared to Landscape videos. This is true especially on mobile devices, as the views, engagement, and completion  rates are much higher. Most Facebook videos are played without sound, hence, instead of sound focus can be given more to good captions and subtitles.

5. Use Facebook Stories

Another best way to introduce your audience to your brand and build a strong connection is through Facebook Stories. A Facebook story lasts for 24 hours just like Instagram stories. Facebook allows you to post your stories, as often as you like. The Facebook story is the best way to catch the eyeballs, as it appears at the top of the news feed. This is especially useful for start-ups and product-based companies. According to a study, there are 500 million people, who use Facebook stories every day.

6. Boost your Facebook posts

If you want to increase your Facebook engagement, boosting your page is necessary. There are multiple ways for boosting a Facebook page. Just having great content is not enough, as millions of people keep posting each micro-moment. When you boost your post, it increases engagement and it helps in extending the organic reach.

7. Go live

As per a recent report from the Facebook “People spend more than 3x more time watching a Facebook Live video on an average compared to a video that is no longer live ”. The report also says that “people comment more than 10 times more on Facebook Live videos than on regular videos”. This gives more engagement for the business and potential business opportunities.

Now, what are you waiting for? Just jump in and start creating informative and good-quality visual content for your Facebook fans and harness the business benefits right away, by improving the Facebook engagement using the top 7 tips discussed above.