Top 5 tips to inject humor into your marketing strategy!

It’s no secret that humor is a powerful tool and a great way to grab people’s attention. Nowadays more and more companies are incorporating humor into their marketing strategies. Injecting some humor into your brand is one of the best tactics you can employ to win your customers and create a long-lasting impression.

Humor is subjective, so you should be cautious when using humor in your marketing strategy.

In this small business guide we will walk you through the benefits of using humor in marketing and few tips to help you on how to use humor in marketing without embarrassing your brand and chasing your audience away.

Benefits of using humor in marketing

1. Helps spread the word about your brand

Everyone enjoys a joke. If you deliver humorous content on your company’s social media pages you significantly increase the chances that your followers will share your message.

2. Differentiates yourself from your competition

It is crucial for your company’s success to stand out from your competitors. If done well, a bit of humour in your marketing strategy will differentiate you from your competitors resulting in increased sales and profits and creating loyal customers.

3. Helps make your brand more human, more real and more approachable

Humanizing your brand will inspire more trust from consumers and boost your conversions. Using humor in your marketing strategy makes your brand more approachable.

4. Grows your client base

Humor-based marketing helps you to build your brand, foster connection and promote relaxed and happy customer relationships, which in turn increases your client base and results in more sales.

Tips to inject humor into your marketing strategy

(1) Know your audience

The phrase, “know your audience” is a key factor for a successful marketing campaign. Knowing your audience helps you to identify where their needs overlap with what you’re offering.

You would have already done plenty of market research on your customers, so why not also understand what makes them laugh? When you understand your customers better, humor in your content works better.

Research your buyer persona in-depth and look for the type of humor your customers like. Once you take a look at the resources including the comments of your customers on social networks you can think about how you could adapt that type of humor to your brand.

(2) Identify their pain points

It’s always important to find the right tone for humor without overdoing it. To do so, find out the pain points of your audience and then you can find a way to make light humor out of it. This shows your audience that you understand their issues and needs showing how your business or brand can solve their problems.

(3) Make it relatable

Humor must be adapted to your brand because you’re not just trying to create deeper relationships with your customers, you’re also trying to make sales. Hence the message has to be relevant to your products and services to meet your marketing goals. So, make your humor relatable to your customer’s lives and even their pain points so that the message is clear.

(4) Think outside the punch line

Humor is a powerful element in marketing. When humor is used strategically and in combination with other content marketing, you can make your brand more meaningful and memorable, which can pave the way for future sales. Thinking outside the box and finding clever ways or new ideas to make your audience laugh is definitely a good way for attracting your customers.

(5) Don’t complicate things

Keeping your content simple and light will help you to hold your audience engaged. Hence, marketing campaigns based on humor should not be too complicated or long, but simple and concise.

A classic example of how to use humour to sell

An iconic campaign was that of Cadbury’s Gorilla Campaign.

Named as the nation’s all time favourite advert, the Cadbury Dairy Milk ad features a gorilla in an empty rehearsal studio, playing the drums to Phil Collins’ classic in the air tonight.

Cadbury’s ad director Juan Cabral said: “A brand needs to go to the heart and not to the brain. Gorilla is – in those 90 seconds – trying to take you somewhere.”

Good marketing does so much more than make you aware of a product. It makes you emotionally connect with the brand.

To conclude

Humor is a GREAT marketing strategy! When it is done right, it can bring a huge audience and helps set your organization ahead of your competitors.