Top 12 Tips to Create a Winning Logo Design for Your Small Business

A company’s logo is an asset and the foundation of a great brand. It has a significant impact on how clients recognize your company. A good logo design is memorable allowing a brand to explain who you are, what you do, why you do it, and how you do it. Hence a logo must be distinctive, appropriate, memorable, practical and simple in form.

Creating a logo can be challenging. This small business guide will walk you through the top 12 tips to design a perfect logo for your business.

1. Recognize the significance of a logo :

Do you want to attract more customers and make them fall in love with your business? A well-designed logo is a great way to attract customers because it can pique their interest and encourage them to engage with you. Your logo will have a huge impact on how people see your business. It will inform them about your brand and help them determine if it is right for them.

A logo is an important component of your brand. It will appear on your branding materials, website, packaging and business cards conveying your business vision.

2. Understand the brand’s core personality:

To create a logo design you have to know your brand personality. To understand it, let us dive into a few questions:

• What is your company’s mission and why are you doing it?
• What is your brand’s ideology?
• What makes your brand stand out from other competitor brands?
• What are the ways to project your brand to the market and customers?

3. Recognize the nature and customers of your business :

Make sure the logo reflects the nature and targeted audience of your business. The colors and images on the logo should match your business, product, and service. So that customers will get the message about your brand’s ideal values.

4. Uncover the inspiration for your design :

The quest for logo inspiration can be the most difficult component of the design process.

• Brainstorm all the ideas in a writing form
• Make a list of terms that best define your brand and consider yourself in the shoes of your target audience, and keep in mind what matters to them

Consider how you may represent your firm in a logo and look for numerous logo design tools on the market.

5. Investigate your rivals :

Check out your rivals. Examine what’s presently available, what resonates with your target demographic, and what you should avoid. In your logo design, you can accentuate the differences between you and the other companies.

6. Select your preferred design style:

Once the details are collected, it’s the time to start interpreting that into a design. There are various design aesthetics for your brand: Classic, Vintage, Modern and Minimalist, Fun and Quirky, and Handmade or handcrafted.

• Classic style gives a design, a timeless appearance that fosters trust in a brand and can help you reach a larger audience
• Vintage or Retro style transports you back in time and shows clients that you care about them.
• Modern and Minimalist style communicates to your customers that your brand is contemporary, refreshing, and knows what matters
• Fun and quirky style uses symbols or illustrations to build a positive and pleasant vibe
• Handcrafted style conveys the brand uniqueness and stands for handmade quality.

Select the style which goes well with your brand belief and values.

7. Select the right type of Logo:

There are various logotypes you can choose for designing your logo which will be well suited for your business.

• Letter marks or Monogram Logos are made of brand initials. It is a good choice if you have a long business name. Ex: HP, LG.
• Letterforms Logos are one-letter logos. Good choice for well-known business. Ex: McDonald’s, Netflix.
• Wordmarks Logos are made up of company names written in a particular font. Ex: Coca-Cola, Tiffany and Co.
• Pictorial marks or logo symbols are made up of graphic icons, symbols, and images that represent the brand identity. Ex: Twitter and Instagram.
• Abstract logo mark is a tailor-made logo that represents your brand identity. Ex: Microsoft, Pepsi.
• Mascots are illustrated, Images, or cartoon characters represented in the symbol or logo. Ex: KFC, Mailchimp.
• Combination mark consists of images with symbols in the logo. Ex: PizzaHut
• Emblem Logos known as badge logos consist of text with symbol icons and images. Ex: Harvard, Harley Davidson

8. Usage of Color in Logos:

Colors can have a variety of meanings and are important in determining a brand’s message. Use bright and eye-catching colors to grab people’s attention. These colors, however, should also convey the personality of your brand. Color psychology is complicated, but in a nutshell, colors are associated with different emotions and ideas.

For example, a red color stands for passion and energy. This conveys that you’re targeting young customers. If you want your logos to be clean, simple, modern and luxurious, you can go for black and white color.

9. Pick the right Font :

While creating a logo and brand, the choice of typefaces and how they should be arranged is just as essential as the use of color, images, or graphics.

Typeface is used to convey the tone of voice and personality. Choose typography that reflects what your company stands for, whether it’s elegant, traditional, whimsical, or modern.

For example, if you’re designing a logo for a rock music band choose the bold font which conveys the strong personality of the band.

10. Make a rough sketch of the logo :

You may have several ideas in your head. Simply scribbling and sketching out your ideas may result in the perfect logo design.

11. Seek Feedback :

It can be hard to assess your logo ideas, so gather some comments from friends, potential clients, and co-workers to assist you in making a decision. So, look for it and make any changes to the rough design that are required.

12. Start making your logo design a piece of your brand image :

Now you have to design your logo with a rough sketch. Your logo is the starting point for your brand collateral, and your designer will be able to create a seamless look for you by establishing the tone for your style, color palette, font and overall look and feel.

Hope these tips will help you to design a perfect logo for your organization that will help you bring your vision to life.