Top 10 Ideas to Improve your Social Media Presence

As we all know, in today’s trending world, social media has become an important platform to showcase our products and services. With social media presence it’s possible to grow your customer base and sales. These are the common beliefs and sayings in all business.

But just take a second and ask yourself a question whether you are available in Social Media as an active player or just present as everyone is present.

So make sure your presence should be effective and improve your branding, drive traffic for your website and finally leads to sales conversations.

Here are ten ideas to improve your social media presence in 2022.

1. Identify Goals and Objectives

The first step in growing your social media presence is to identify your goals and objectives. Each and every day a new social media platform is emerging and ruling the world. So before you start posting, ensure how each platform works, and also find out which platform suits your business and finally pitch in and start your own company account.

2. Identify Your Target Audience

The next step in creating an effective marketing strategy is identifying your target audience and target location.

If you’re having trouble determining your target audience and their personas, the best way to identify your target audience is to review your competitors. Look into who follows your competitors. It can also help you to learn what kind of content and marketing strategies have the highest engagement with their visitors of same base.

3. Pay attention to what’s trending

One of the best ways to stay on top of trends is checking the top trending hashtags released by Twitter.

Keep an eye on trending hashtags related to your business. If anyone likes your post using this hashtag it will get more views. Make sure to post visuals on social media platform at peak times.

Another interesting game you can try with hashtags is, even if that particular trending hashtag is not relevant to you, create a content which matches both the hashtag and your business. Utilizing the current situation in social media only gives you viral blasts.

4. Use Hashtags Frequently

Using hashtags in your social media posts can greatly increase awareness and engagement. Everyone is using hashtags on Facebook, Twitter, and Google Plus. This will help to bring more people onto your social media accounts.

For example, after so many years we have never been expected that Nesamani character picturized in a Tamil movie went viral across the word #SaveNesamani, #Pray_For_Nesamani trending first in India and then across the world. And no-one seemed to know him – apart from those from the southern state of Tamil Nadu who began the trend.

Use Trendsmap navigational tool that allows you to look up the trending hashtags by location. Try to avoid using too many hashtags in a tweet.

5. Focus on eye-catching visuals

Visual content is worth a thousand words. It helps to increase your presence and get noticed in crowded social media feeds.

Determine what type of visual you plan to use – standard images, videos, infographics, data visualization, etc. It is an effective way to promote an information about your products and services.

Pay attention to the specific size requirements of image or video for each platform and adjust your content accordingly. Below are the social media image sizes for each network.

Facebook Image Sizes

Facebook is the world’s biggest social media platform. One bad image size could lead to less attraction. Make sure to use the correct dimensions.

• Profile Photo: 180×180 px
• Cover Photo: 820 x 312 px
• Image Size :1200 x 630 px

Twitter Image Sizes

Twitter is another huge platform for sharing our content. Everything moves a lot faster here, so grabbing attention is important. Tweets with images get 150% more retweets than their image less counterparts.

• Profile Photo: 400×400 px
• Cover Photo: 1500 x 500 px
• Image Size :1024 x 675 px

LinkedIn Image Sizes

LinkedIn is the world’s largest professional network and it is a great source to connect with other industry leaders

• Profile Photo: 400×400 px
• Cover Photo: 1536 x 768 px
• Image Size:1200 x 628 px

Instagram Image Sizes

Instagram is one of the most popular photo-sharing social networks. It’s the best place to showcase your visual creativity.

• Profile Photo: 110×110 px
• Photo Thumbnails: 161 x 161 px
• Post :1080 x 1080 px

6. Tips for creating visual content

• Use well combined colors to draw attention 
• Keep your data and text to a minimum
• Make sure your visual is easy to understand
• Always aim for the highest image quality. That includes pixels and resolution

7. Promote your social media accounts

Don’t blindly expect your customers should know about all your social media platforms.

If you take any action and add your social media icons in your email and at the end of your blog, people will start to check out your pages and websites. Promote your social media accounts through email marketing campaigns. This is a great way to grow your social media presence.

Share your social media accounts with everyone you know. Tell people to follow you on social media. By doing this, people will know your presence on Facebook, Twitter, etc. and they can share it with everyone they know.

8. Post during peak hours

Social media users are active at different time, based on their work. Posting on social media during the off-peak hours tend to less engagement. Follow the best Social Media timings and calendars so that you can engage more with your customers.

Below is the best time to post on:

• LinkedIn – Wednesday 11 am-12 pm
• Twitter – Weekdays between 12 pm-6 pm
• Facebook – In the afternoon, on weekdays during office breaks.
• Pinterest – Post 8 pm on weekdays and late night on weekends.
• Instagram – All days 11 am-3 pm

9. Actively engage with your audience

Social media is not just posting your content and walk away. Social media is about connection and engagement.

• Below are the few actions you can take away to reach more audience posting and answering questions @ Quora
• Commenting on posts @ Instagram
• Showing appreciation for customers @ LinkedIn
• Starting and participating in conversations @ Twitter.

10. Monitor Content Performance and Maintain a Constant Presence

Determine and analyse which posts perform the best viz receiving the highest number of likes and conversions. This will help you to know the interest of your customers.

Social media takes time and patience to cultivate a reliable presence. Frequently analyse your profile and look for opportunities where you could chat with your audience. Through this, you will not only increase your conversion rate but will also improve your social presence.

In conclusion…

Develop your social presence with a great content and share it with perfect timing.

Just keep on posting contents alone don’t drive traffic and visibility. Analysing the social media metrics plays a vital role in increasing the right target audience.

Only interested audience will take next step and purchase our product/service.