How Chatbots Can Help You Drive More Sales?

Are you looking for ways to boost sales?  But you cannot, because of limited resources in the team? Learn how chatbots are turning website visitors into customers.

AI-powered service chatbots are being routinely used by businesses to enhance customer service and boost revenue. In fact, there was a 67% growth in chatbot use between 2018 and 2020.

Chatbot use is accelerated more recently by Covid-19. 73% of business executives believe it has changed how they deal with clients. The majority of industry leaders (81%) claimed that the epidemic modified their technical needs.

Before we deep dive into this, let us understand what chatbots are and how to use them to drive sales and expand revenue.

What are Chatbots?

Chatbots are AI powered software application created to communicate with customers without human intervention. It is a computerized robot powered by machine learning capabilities that can be trained with initial data to understand human behaviour and different forms of speech thereby constantly improving the customer experience. Businesses using chatbots can streamline their entire customer service process by automatically resolving common customer enquiries.

Chatbot benefits for customers:

• 24*7 availability and customer support
• Fully automated and instant response
• Multilingual customer support
• Omni-channel communication
• Personalized customer engagement
• Consistency in answers/response 
• Improved customer experience
• Booking/scheduling an appointment
• Automated orders or transactions

How to increase sales using chatbots?

Now that we have learned various benefits of chatbots, let us know the specific ways that chatbots can help you drive more sales:

1 . Maintain 24*7 customer engagement and customer support:

Sales chatbot solutions never sleep, unlike human sales agents. Bots can seamlessly offer products round the clock in multiple languages and various time zones, allowing customers towards their next purchase. Bots can nurture customer relationship thereby resulting in multiple paying customers, which means more sales for you.

2 . Convert engagement to sales:

By deploying conversational AI chatbots, engagement can be pushed based on user data and made more interactive. Bots can deliver consistent and regular responses which helps you avoid presenting irrelevant information to customers.

Additionally, customers are more likely to stay on your website longer and continue the conversation if they receive pertinent and prompt responses. With chatbots, the tone and voice of the brand may be maintained while interacting with several customers at once in a lighthearted and welcoming manner.

For instance, you can incorporate assistant bots into healthcare or e-commerce websites to make it easier for users to ask queries. Improve customer interaction, establish relationships, and eventually increase sales by using bots for branding tasks.

3 . Send Reminders to complete purchases:

Chatbots can be configured to send automated alert reminders to the customers who leave their carts populated without making payments. The alerts may be email notifications and SMS to regain customers interest and drive more sales.

In case the consumers lose interest or do not respond, chatbots can retarget them when they revisit the website with personalized discounts, coupon codes, limited offers etc., as shown in the sample above.

4 . Use chatbots for FAQs

Customers frequently ask the same questions about comparable or similar products at your company. Use chatbots to handle repetitive tasks rather than spending time individually responding to the same queries. Bots can respond to frequently asked queries about products and streamline the client purchasing process. You can focus your energy and efforts on increasing sales and workplace productivity.

5 . Automate your sales cycle using chatbots:

Chatbots automatically interact with visitors to your website, collect their information, and determine whether they are potential buyers. Bots will try to finish the sale process by themselves.

An Instagram bot, for instance, can engage with customers who have liked your page or shown interest in your products and guide them through the purchasing process automatically. For a future purchase, they may additionally request contact information from them, such as name, phone number, email, and more.

6 . Optimize your conversion rate using chatbots:

The accuracy, speed, and efficacy of sales chatbots can also help you increase your conversion rate. Sales chatbots achieve this, for example, by ensuring usability. Chatbots make it simple to communicate with your qualified leads.

Your conversion rates will go up because it operates like an instant messaging app with quicker response times, making it simple for qualified leads to learn about and engage with your company. There are additional elements that make communication easier, such as button responses. Because of this, nurturing them from the lead generation stage to the sale closing stage through conversation is simple. If your conversion rates are low, you need to get feedback on where you are making mistakes. Sales chat window pop-ups can help you do this. You can even program sales chatbots to pop-up quick surveys when visitors of your landing page leave without purchasing. The chatbot can provide multiple clickable options like in the example shown above.

The world of sales and marketing has shifted towards a strategy that is more focused on a customer end. Excellent customer service and good communication are the best ways to make sure your customers understand and appreciate this. All of this is now easily possible with sales chatbots, thanks to AI technology.

Sales chatbots enable you to automate appealing welcome messages, maintain constant client interactions, and increase conversion rates. They can also boost your sales representative’s efficiency by providing quick answers to customer questions and reminding them to close their purchases. Each of these supports increase sales for your business.

Therefore, it is now new normal and mandatory to incorporate AI-driven chatbots into your lead generation, conversion, and sales processes.