Top 5 reasons why your website contact forms need a CRM Integration

Must read for CEOs and Managers for better lead management and sales conversion process

Gone are the days where websites were just a form of digital Yellow Pages, simply displaying business information, contact number, and email address. Websites today have become a spot for visitors to take action instantly. Potential website visitors, being interested on your products or services, wish to connect with your business through website contact forms.  Customers are highly impressed when they are contacted immediately and the chance of closing a deal with them is always high.   

If your business belongs to the Real Estate, Education, or Manufacturing segment, there is no second option for you. You must have a website with a CRM Integrated contact form for better lead engagement and sales conversion.

A survey conducted among users of HelloLeads CRM,  reports that about 17% of  sales qualified leads generated for their business are sourced from website contact forms.

Here are the top 5 reasons why you need to have a CRM Integrated Web Form for your business

1. Get customer data instantly:

By default, web forms send an email to your website admin with a table containing lead details or an excel sheet in an hourly, daily or weekly basis. These methods are not instantaneous,  don’t give you the best sales results, and consume your teams’ productivity. By using a CRM integrated website contact form, you get a structured data in hand and you simply need to take care of your sales activity. You can save 250 hours annually by automating the website lead data capture process.

2. Greet them immediately with email & text message

Sending a greeting email or a text message immediately, followed by a call with in few minutes will boost the conversion rate by 25% and take you very close to conversion. CRMs do have an option to send a personalised greeting email or text message (SMS), on every instance of adding a new lead.  Why wait, Sign up now and get a CRM integrated web form right away.

3. Connect with leads and customers quickly:

Did you know, the potential of a customer is inversely proportional to the response time. The more time you take to respond, lesser is the customer potential.  Getting data in your CRM, specifically a Mobile CRM brings lead data automatically to your hand and helps you to connect with them immediately. Do maintain standard messaging templates within the CRM to avoid delay in sending messages to your potential leads.

4. Assign leads to your sales team and do follow-ups to nurture them

The total sales turnaround of any business is the collective effort of the sales team. Lead distribution in a CRM makes sales process smooth, sets a clear path for the conversion, and helps sales team to achieve their target with a defined scope. Follow-up reminders help your sales team to nurture leads periodically and convert them to customers.

5. Track leads more efficiently

Either Closed Won or Closed Lost, you need to have a deeper insight on the journey of your leads. The team performance reports, lead conversion reports, activity threads in the CRM help a business to evolve their marketing and sales strategy to achieve more sales in business.

Which are all the business segments that mandatorily need CRM integrated web forms and Why?

1. Real Estate Companies

• You get leads through website forms and landing pages very often
• You have to impress your leads with a warm welcome
• You have to nurture leads with a properly scheduled follow-up
• You need to have a track of all communications

2. Manufacturing companies with in house Sales Team

• Your customers learn from your websites and contact you from there
• You need to collect the specific product of interest from them and store it accordingly for further action
• Your leads need to be assigned appropriately to your sales team based on their choice of product or service
• You need to keep an end-to-end track of every potential web query
• You need to measure the performance of your sales team as a part of total quality improvement

Set up a process to get structured lead data automatically with a CRM. Help your sales executives to focus on lead nurturing and converting process.