- What does Instagram do:
- Instagram is a social networking service that allow users to upload photos, videos and to share them with their followers or with a selected group of friends. User can also comment, like and share the posts.
- Launch year: 2010 (as an iPhone app)
- Company Name: Instagram
- Headquarters: Menlo Park, California
- Founder(s): Kevin Systrom, Mike Krieger
- Average influencers of Instagram brand campaign: 726 influencers
- How many people use Instagram: 1 billion active monthly Instagram users as of 2019
- Revenue: $ 100 billion
- Daily active users: more than500 million active users
- Average time people spend on Instagram: 53 minutes per day
- Number of messages sent on Instagram: 1 billion a week
- Number of organisations that use Instagram: 25 million businesses
- Top Country for Instagram usage: USA
- Funding raised so far: US$ 7 Million
- Reported valuation: more than$100M
- Top 5 Competitors or similar products: Pinterest, Snapchat, Twitter, TikTok and Facebook
- Instagram means: It is a portmanteau of “instant camera” and “telegram”.
- Services: Uploading of photos and videos, creation of content, analysis and reporting
- History: Within one month, it gained 1 million users, comparatively, it took Foursquare and Twitter two years to reach the 1 million user milestone. Facebook acquired Instagram for $1 billion in 2012. In 2017, the amount of daily active Instagram Stories users (200 million) surpassed Snapchat daily users (161 million).
- What makes Instagram interesting: Ability to tag products within posts. Release of 15s video component to its platform in 2013
- Awards: Currently, ranked as 13th most popular website in the world by Alexa.
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