An offer letter is the first impression which is visible to your employees. It should be written in such a way that the person should long to work for your company. An excellent offer letter will definitely make this happen. Once you have found a suitable person for your company, you have to make sure that the person accepts your offer. To make him accept your offer they are few important things which you must include in your offer letter.
Here are a few pointers that could be included in the offer letter to accelerate acceptance and bring the people on board.
Must Have:
- Job title and description
- Employee’s benefits (Include Salary, allowances, etc.,)
- Company overview & achievements
- Company policies
- Offer Letter – Expiration Date
Nice to have:
- Reason for hiring
- Customer testimonials
- Company Holiday List
Must Have
Company overview & achievement
If a person is joining a company, he/she should know about the company location, company history, goals, mission, vision, and who are all part of the management team of the company. It would help to have a brief description of the products and services of the company. If you can include your company’s awards and certifications in your offer letter it gives a better impression for your organization and will help built a trust within them.
Job title and description
The offer letter should briefly explain about the roles and responsibilities of the position offered and the nature of work including the process involved. This will give clear-cut idea about their work and our expectations.
Employee’s benefits
After receiving the offer letter, the applicants will be very much eager to see their salary package. Salary should be determined by considering various aspects like the candidate’s education, experience, and their skillsets. In addition to the pay, the company can also declare their incentives, bonuses, and insurance benefits along with the salary details so that it gives an assurance to the employee about best HR practices followed by the Company.
Company policies
Here you can explain some of the unique policies for a better understanding about the company and also mention that the employment is subject to compliance with the company’s policies as laid down and these may get revised from time to time. Nowadays, most of the companies offer flexible work timings. Take this opportunity to explain the Company’s flexible work schedules.
Offer Letter – Expiration Date
While it is important to give time to candidates to properly review the offer, it’s also necessary to include a specific date within which the offer needs to be accepted. Asking the candidates to accept the offer letter within a particular time, say within 48 hours after extending an offer, also helps the candidate to take an informed decision on accepting/rejecting the offer letter.
Nice to have
Reason for hiring
It will be good if we could share the rationale for hiring reason the candidate, for e.g., his skill set or experience or industry knowledge etc. This will motivate the new joinee to further improvise and give his 200% to the Company.
Customer testimonials
By presenting customer testimonials, the candidate will come to know about the company branding, goodwill and, the trust in the company. It will give broad picture on how the company meets the needs of the marketplace and understands who are all the target segment. This will help build value, dedication and commitment to the organization thereby making the new joinee feel more responsible.
Company Holiday List
It will be useful to share the tentative holiday list with the new employee along with the offer letter. That will give a feeling of openness within the organization and will facilitate planning a holiday or vacation well in advance.
Conclusion:
Sending a job offer to a candidate is not an easy process. So, extra care should be taken while sending the offer letter to the candidates. These tips on things to include in the offer letter will surely be helpful to you to quickly on board your prospective new employee.
The offer letter to the candidate should also exhibit your excitement and delight to welcome them to join the team! Happy recruiting!
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